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Kaileen Napa

@kaileennapa

I create brand-consistent digital campaigns, e-commerce assets, and email designs.

I've created digital campaigns, e-commerce assets, and branded visuals for clients, agencies, and events across social media, email, and marketing channels.

At AIRR Labs Inc., I translated campaign briefs into e-commerce assets for Shopee, Lazada, and TikTok Shop, managing multiple brands while collaborating with cross-functional teams. I also conducted user, trend, and competitor research to improve visual experiences and brand consistency.

As a freelance graphic designer, I managed projects from creative brief through final delivery, producing social posts, digital advertisements, banners, promotional graphics, and branded assets. At Chronos Agency, I designed responsive email campaigns and optimized designs using UX, typography, and QA best practices.

I've also built event branding and multi-channel marketing materials for Counterflow, and supported social content and operations at Risqué Designs and Manufacturing. I use Adobe Creative Suite, Figma, Canva, and marketing tools to turn briefs into clear, engaging visual work.

Experience

Work history, roles, and key accomplishments

Freelance Graphic Designer

Self Employed

Sep 2022 - Aug 2026 (3 years 11 months)

Created social media content, digital creatives, e-commerce assets, marketing materials, and promotional graphics for various clients and brands. Managed projects from creative brief to final delivery, collaborating with clients on concepts, revisions, deadlines, and design requirements.

Adobe Creative Suite Figma Canva Social Media Design Digital Marketing Design E commerce Design Brand Identity Design Visual Storytelling

Digital Designer

AIRR Labs Inc.

Nov 2024 - May 2026 (1 year 6 months)

Created e-commerce assets for Shopee, Lazada, and TikTok Shop, translating campaign briefs into engaging visuals aligned with brand standards and business goals. Managed multiple brands in a fast-paced agency environment, collaborating with cross-functional teams to deliver high-quality creative assets on schedule.

E commerce Design Shopee Lazada TikTok Shop Brand Consistency Cross Functional Collaboration User Research Trend Research Competitor Research

Freelance Graphic Designer

Chronos Agency

Aug 2025 - Sep 2025 (1 month)

Designed responsive email campaigns and branded assets aligned with marketing goals and brand guidelines. Collaborated with designers to deliver high-quality creative assets across multiple client accounts.

Email Marketing Design Responsive Design Brand Guidelines UX Typography QA CTR Optimization

Marketing & Graphic Designer

Counterflow 2024

Jul 2024 - Sep 2024 (2 months)

Designed promotional materials and event branding across digital and print channels, ensuring a cohesive visual identity. Created content for Facebook, Instagram, email newsletters, and the event website to support multi-channel campaigns.

Event Branding Print Design Digital Design Social Media Content Email Newsletters Multi channel Campaigns Marketing Campaigns

Digital Designer – Intern

AIRR Labs Inc.

Mar 2024 - Sep 2024 (6 months)

Designed e-commerce assets for multiple brands across Shopee, Lazada, and TikTok Shop, ensuring brand consistency and high-quality execution. Managed multiple design projects in a fast-paced environment, delivering accurate, on-brand creative assets on time.

E commerce Design Shopee Lazada TikTok Shop Brand Consistency Project Management Collaboration

Operations & Marketing Assistant

Risqué Designs and Manufacturing

Jul 2023 - Feb 2024 (7 months)

Designed social media content for Facebook, Instagram, and the company website while supporting customer engagement and shoe-making workshops. Coordinated production schedules and manufacturing orders to ensure on-time delivery for local and international footwear brands.

Social Media Design Facebook Instagram Customer Engagement Production Coordination Purchase Order Inventory Management Administrative Support

Graphic Designer

Counterflow 2023

Mar 2023 - Sep 2023 (6 months)

Designed event branding and marketing materials, ensuring a cohesive visual identity across digital and print touchpoints. Created digital graphics for Facebook and Instagram, along with event signage, posters, banners, and promotional materials.

Event Branding Print Design Digital Design Social media graphics Brand Consistency Visual Guidelines