Martin Mwangi

Wrote clear, concise, and compelling copy aligned with brand voice and messaging guidelines. Edited and proofread copy to ensure accuracy and consistency.

Developed and managed SEO-driven content strategies that increased organic traffic by 45%. Wrote and edited website content, blogs, and marketing materials aligned with client branding.

Delivered over 150 content pieces including blogs, articles, and website copy for international clients. Optimized content using SEMrush and Ahrefs keyword analysis tools.

Drafted and edited newsletters, press releases, and digital content for company campaigns. Managed social media pages, increasing follower engagement by 30% through targeted posts.

Developed and implemented strategies for efficient system management and maintenance. Monitored and optimized system performance, managed user access controls, and analyzed systems to align with business requirements.

Led daily operations of the Syspro ERP system, ensuring uptime and data accuracy. Managed ERP data backups, restorations, and SQL database optimization, and delivered system training to users across departments.

Pursued a Bachelor of Science in Computer Technology, focusing on computer systems and technology applications.

Completed the SEO Copywriting Certification, covering best practices for search-engine-optimized content.

Completed the Content Marketing Certification, focusing on content strategy and marketing fundamentals.

Completed the Google Analytics for Beginners course, covering basic analytics and reporting.