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Julia TolpyshevaJT
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Julia Tolpysheva

@juliatolpysheva

SMM Specialist turning brand reach into loyalty through data-driven strategies and engaging short-form content.

United States
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What I'm looking for

I’m looking to grow in SMM and short-form content, working with international clients and results-driven teams. I want to lead data-based content plans, strengthen brand awareness, and turn reach into customer loyalty.

I’m a Digital Specialist and SMM Specialist with a systematic, results-focused approach. I create content designed to increase brand awareness and audience engagement, and I’m especially motivated by the challenge of converting reach into customer loyalty.

In Seattle, USA, I developed and implemented SMM strategies to boost visibility at SuperSonic (2024 - 2026). I scripted over 150 Reels, collaborated with international clients, and delivered regular performance reports based on social media metrics.

Previously, at iTishniki digital-agency (Seattle, USA, 2024), I built and executed SMM strategies to grow brand presence and managed relations with foreign clients. I also maintained VK community management and supported advertising activities with influencer partnerships.

Across projects, I’ve worked on content plans, tracked and analyzed performance, and handled influencer sourcing and database maintenance. I’m confident using tools like CapCut, Canva, Figma, and Gemini AI, and I bring native Russian with English at Upper-Intermediate / B2 level.

Experience

Work history, roles, and key accomplishments

SU

SMM Specialist

SuperSonic

Jan 2024 - Jan 2026 (2 years)

Developed and implemented SMM strategies to increase brand awareness and contact with international clients. Scripted over 150 Reels.

AS

SMM Specialist

Appetite Delivery Service

Jan 2023 - Jan 2024 (1 year)

Created content plans and SMM strategies, managed the VK community, and handled influencer and platform ad placements. Used tools including CapCut and Canva.

ID

SMM Specialist

Itishniki Digital-Agency

Jan 2024 - Present (2 years 6 months)

Created and executed SMM strategies to boost brand visibility and managed relations with foreign clients. Prepared regular performance reports.

EP

SMM Specialist

EduMapple (Study Abroad Platform)

Jan 2024 - Present (2 years 6 months)

Developed content plans for various platforms and tracked/analyzed social media metrics.

BB

Influence Manager

Buer Apparel (Designer Clothing Brand)

Jan 2022 - Present (4 years 6 months)

Sourced suitable influencers for advertising, maintained influencer databases, and tracked advertising statistics. Communicated with agencies and managers and monitored advertising compliance and terms.

Education

Degrees, certifications, and relevant coursework

ED

EduMapple

SMM Specialist, Social Media Marketing

2024 -

Completed an SMM Specialist program via EduMapple in 2024.

Higher School of Economics (HSE University) logoHU

Higher School of Economics (HSE University)

Bachelor in Management, Management

2018 - 2022

Activities and societies: Grew follower count from 0 to 1,000 within one year (HSE).

Completed a Bachelor in Management at HSE University. Grew follower count from 0 to 1,000 within one year (HSE).

Tech stack

Software and tools used professionally

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