Julia Tolpysheva
@juliatolpysheva
SMM Specialist turning brand reach into loyalty through data-driven strategies and engaging short-form content.
What I'm looking for
I’m a Digital Specialist and SMM Specialist with a systematic, results-focused approach. I create content designed to increase brand awareness and audience engagement, and I’m especially motivated by the challenge of converting reach into customer loyalty.
In Seattle, USA, I developed and implemented SMM strategies to boost visibility at SuperSonic (2024 - 2026). I scripted over 150 Reels, collaborated with international clients, and delivered regular performance reports based on social media metrics.
Previously, at iTishniki digital-agency (Seattle, USA, 2024), I built and executed SMM strategies to grow brand presence and managed relations with foreign clients. I also maintained VK community management and supported advertising activities with influencer partnerships.
Across projects, I’ve worked on content plans, tracked and analyzed performance, and handled influencer sourcing and database maintenance. I’m confident using tools like CapCut, Canva, Figma, and Gemini AI, and I bring native Russian with English at Upper-Intermediate / B2 level.
Experience
Work history, roles, and key accomplishments
SMM Specialist
SuperSonic
Jan 2024 - Jan 2026 (2 years)
Developed and implemented SMM strategies to increase brand awareness and contact with international clients. Scripted over 150 Reels.
SMM Specialist
Appetite Delivery Service
Jan 2023 - Jan 2024 (1 year)
Created content plans and SMM strategies, managed the VK community, and handled influencer and platform ad placements. Used tools including CapCut and Canva.
SMM Specialist
Itishniki Digital-Agency
Jan 2024 - Present (2 years 6 months)
Created and executed SMM strategies to boost brand visibility and managed relations with foreign clients. Prepared regular performance reports.
SMM Specialist
EduMapple (Study Abroad Platform)
Jan 2024 - Present (2 years 6 months)
Developed content plans for various platforms and tracked/analyzed social media metrics.
Influence Manager
Buer Apparel (Designer Clothing Brand)
Jan 2022 - Present (4 years 6 months)
Sourced suitable influencers for advertising, maintained influencer databases, and tracked advertising statistics. Communicated with agencies and managers and monitored advertising compliance and terms.
Education
Degrees, certifications, and relevant coursework
EduMapple
SMM Specialist, Social Media Marketing
2024 -
Completed an SMM Specialist program via EduMapple in 2024.
Higher School of Economics (HSE University)
Bachelor in Management, Management
2018 - 2022
Activities and societies: Grew follower count from 0 to 1,000 within one year (HSE).
Completed a Bachelor in Management at HSE University. Grew follower count from 0 to 1,000 within one year (HSE).
Availability
Location
Authorized to work in
Job categories
Skills
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