Julia Mendelson

Assisted with content ideation and creation for the Denver Nuggets' social media platforms, contributing to the development of vertical-format content including Instagram Stories, Reels, Snapchat, and TikTok. Managed supplementary accounts for Rocky the SuperMascot and the Denver Nuggets Dancers, and designed YouTube thumbnails using Photoshop.

Collaborated with the Digital Media team to brainstorm content ideas and develop creative strategies for TikTok. Edited raw footage into engaging videos with music, effects, and captions.

Conceptualized and implemented a comprehensive marketing plan and brand identity to drive awareness and increase customer engagement for a new ghost kitchen restaurant. Oversaw social media, advertising, grand opening, and ongoing promotional activities, while monitoring market trends and executing competitor analysis. Facilitated a two-year $10,000 partnership with Miami University Athletics.

Conceptualized, produced, and edited original content for and managed Miami University Athletics’ TikTok account, creating a posting schedule based on self-identified algorithms. Proposed strategy, created stories, and documented games for seven different sports’ individual social media accounts, and assisted with game day operations and in-game promotional activities.

Co-ran the Tri City Chili Peppers TikTok account and posted original content to all social media platforms. Developed a strategic plan, conceptualized and executed videos, and uploaded content in accordance with a self-created optimization schedule based on social media activity analysis. Filmed and edited the Instagram series 'Jalapen-yo Business with Adele'.

Oversaw the team’s TikTok account, developing original concepts, creating, editing, and strategically posting videos, which resulted in a +91% increase in views and +66% growth of average viewership. Co-planned and executed successful promotional home game theme nights, and assisted in-game operations, outreach efforts, and event management.

Worked alongside players and coaches, kept statistics during games, and assisted with team social media accounts. Designed team merchandise through graphic design.

Activities and societies: Worked alongside players and coaches, kept statistics during games, assisted with team social media accounts, and designed team merchandise through graphic design as Women's Ice Hockey Manager.

Completed a Bachelor of Science in Sport Leadership and Management. The curriculum provided a comprehensive understanding of the sports industry, focusing on leadership principles and management strategies.