Open to opportunities

Jude Fernando

@judefernando

Multidisciplinary Product, Brand, and Marketing Designer creating cohesive customer experiences through scalable systems.

Philippines

Message

What I'm looking for

I’m looking for a role where I can own end-to-end product, brand, and growth design—building scalable design systems, creating conversion-focused marketing, and collaborating cross-functionally (ideally with remote/asynchronous teams) while using AI to speed execution.

I’m a multidisciplinary designer with 15+ years of experience connecting product, brand, and marketing into cohesive customer experiences. I help companies simplify complex products, build scalable design systems, and create marketing that drives adoption and growth.

In recent roles, I’ve led cross-functional efforts across product, brand, and marketing—aligning user experience with business and growth objectives. I’ve also developed scalable design systems to streamline workflows and maintain consistency, and I leverage AI-powered tools to accelerate workflows and increase output efficiency.

I’ve worked across branding, UI design, visual systems, and digital marketing—shaping visual identities for fintech and creating high-volume campaign and platform visuals for a music streaming environment. As Creative Director/Owner of Fernando’s Design Services, I deliver end-to-end design ownership for branding, product UI, and conversion-focused marketing across international, remote, asynchronous teams.

Experience

Work history, roles, and key accomplishments

Current

Visual Designer

Current

Regroup Mass Notification

Jan 2018 - Present (8 years 6 months)

Led cross-functional design across product, brand, and marketing for an emergency communication platform, simplifying administrator and enterprise workflows. Built scalable design systems and created product marketing assets and launch materials to support adoption, using AI tools to improve design efficiency.

Product Designer Design Systems Design Tools Information Design Marketing Design Sales Enablement Remote Collaboration

Current

Creative Director / Owner

Current

Fernando's Design Services

Jan 2010 - Present (16 years 6 months)

Founded and scaled Fernando’s Design Services, delivering end-to-end branding, product UI, and conversion-focused marketing for international clients. Managed multiple projects in remote, asynchronous workflows and used AI tools to accelerate design ideation and production.

Product Designer Branding & Identity Design Systems Conversion Focused Design Marketing Design Design Tools Remote Collaboration Concept Development Sales Enablement Landing Pages

Visual Designer

Inclined Technologies

Jan 2023 - Jan 2026 (3 years)

Helped evolve Inclined Technologies’ visual identity across product, marketing, and brand communications. Created brand guidelines and designed user interfaces and go-to-market assets including product launches, presentations, webinar decks, and sales enablement materials.

Branding & Identity Design Systems UI Design Presentation Design Sales Enablement Landing Pages

Senior Designer

Digitally Imported, Inc.

Jan 2010 - Jan 2018 (8 years)

Led brand identity development across Digitally Imported’s music streaming verticals, creating cohesive visual systems for different audiences and genres. Curated channel experiences and produced promotional and digital marketing visuals while maintaining consistency across multiple brands and platforms.

Branding & Identity Product Illustration Marketing Design