Open to opportunities

Juan Manuel Roggia

@juanmanuelroggia

Message

I create brand-driven films, photography, and social content for entertainment, fashion, and lifestyle brands.

Italy

Message

I develop and oversee culturally driven short-form videos and promotional content for Meta and TikTok, from concepts and scripts through filming and production logistics.

I've also direct freelance photo, video, and film productions since 2018, building narrative-driven campaigns for diverse clients.

Experience

Work history, roles, and key accomplishments

Current

Producer & Filmmaker

Current

Cooltura

Jan 2025 - Present (1 year 8 months)

Develop and oversee multimedia content for Meta and TikTok, including conceptualizing, scripting, and filming culturally-driven short-form videos and promotional pieces. Manage production logistics and collaborate with artists and partners to produce engaging content.

Content Strategy Creative Direction Video Production Social Media Project Management

Current

Director & Content Producer

Current

Freelance

Feb 2018 - Present (8 years 7 months)

Develop and execute comprehensive content strategies for diverse clients. Direct all stages of content production, from conceptualization to post-production, including photo shoots, videos, and films.

Content Strategy Creative Direction Photography Videography Post production

Global Head of Brand Marketing

West Theory

Dec 2022 - Jan 2025 (2 years 1 month)

Spearhead creative direction for global marketing and communications strategies, crafting compelling narratives that align with brand vision and industry trends. Oversee multi-channel campaign execution and lead a cross-functional creative team.

Brand Marketing Creative Direction Campaign Management Team Leadership Communication Skills