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Juan José H Ramirez

@juanhramirez

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Strategic Product Designer with 7 years of experience in complex B2B SaaS systems.

Brazil

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What I'm looking for

I'm looking for a role where I can contribute strategically to product development through thoughtful, user-centered design. I value environments that respect the impact of UX, foster collaboration across disciplines, and embrace iterative processes grounded in research and data. Ideally, I’d join a team where design is seen not just as execution, but as a driver of business and user value.

I am a Strategic Product Designer with over 7 years of experience leading the design of B2B and SaaS products across various industries, including tourism and logistics. My expertise lies in solving complex problems through user-centered research, advanced prototyping, and scalable design systems. I am passionate about simplifying complexity to create user experiences that align with business goals.

In my current role as a Senior Product Designer at Breaker19, I built the company’s first Design System from the ground up, which reduced front-end delivery time by 25% and improved consistency across multiple product modules. My collaborative approach has allowed me to conduct cross-functional design reviews and usability testing sessions, ensuring high-quality outcomes that meet user needs and technical constraints.

Previously, I designed and shipped a strategic dashboard for marketplace sellers at Alephee, which streamlined key sales metrics into a unified interface.

My work has consistently focused on enhancing user experiences and driving product success through data-informed design strategies. I thrive in agile environments and enjoy leading teams to achieve impactful design solutions.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Breaker19

Oct 2024 - Present (8 months)

Built the company's first Design System from the ground up, enabling scalable UI patterns, reducing front-end delivery time by 25%, and improving consistency across multiple B2B product modules. Designed end-to-end user flows for core logistics features, leveraging Figma's advanced prototyping tools to validate and communicate complex interactions.

Design Systems UI Patterns Figma Prototyping Usability Testing Agile Workflows Product Strategy Cross Functional Collaboration Sprint Planning

Senior Product Designer

Alephee

Feb 2023 - Oct 2024 (1 year 8 months)

Designed and shipped Seller Central, a strategic dashboard tailored to marketplace sellers, consolidating key sales metrics, inventory status, and customer KPIs into one unified, real-time interface. Improved the onboarding experience for new sellers, reducing support tickets by 40% and allowing the CS team to focus on high-value clients.

Dashboard Design User Onboarding Design Systems Figma Product Ownership UX Research Data Analysis

Product Designer / Lead

Binamik Tecnologia

Jan 2019 - Feb 2023 (4 years 1 month)

Led the UX and UI design of Xpert, an AI-powered travel platform that recommends personalized itineraries, supporting both B2C users and travel agents. Re-architected the e-commerce experience and booking flow, improving product discoverability and reducing purchase friction, resulting in a 22% increase in online sales.

UX UI Design Usability Testing Backoffice Interface Design Team Leadership UX Strategy UI Design

UI & Visual Designer

Grupo Bonitour

Mar 2016 - Jan 2019 (2 years 10 months)

Redesigned two business unit websites, improving navigation, mobile responsiveness, and conversion metrics. Collaborated closely with marketing, engineering, and business stakeholders to translate brand goals into cohesive digital experiences.

Digital Marketing Brand Consistency Print Design Digital Materials UI Design Visual Design

Education

Degrees, certifications, and relevant coursework

Anhembi Morumbi

Postgraduate Degree, User Experience

Completed a postgraduate degree focusing on User Experience principles and methodologies. Gained advanced knowledge in user research, interaction design, and usability testing to create intuitive digital products.

Pontificia Universidad Javeriana

Bachelor's Degree, Visual Communication Design

Obtained a Bachelor's Degree in Visual Communication Design, developing a strong foundation in design principles, visual aesthetics, and communication strategies. Focused on creating effective visual solutions across various media.

School of Visual Arts

Courses, Graphic Design, Advertising and Fine Arts

Completed courses in Graphic Design, Advertising, and Fine Arts, enhancing skills in visual communication and creative expression. Explored various artistic and design techniques relevant to the industry.