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Juanfra SalfateJS
Open to opportunities

Juanfra Salfate

@juanfrasalfate

Strategic Customer Success leader driving retention, expansion, and value on enterprise SaaS.

Brazil
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What I'm looking for

I’m looking for a senior Customer Success role where I can serve as a trusted advisor to C-suite, drive measurable retention and expansion on enterprise SaaS, and build scalable onboarding/service models through data-driven insights.

I’m a strategic Customer Success professional with 14 years at NielsenIQ, managing enterprise portfolios up to $3M ARR on complex, multi-module SaaS platforms. I’ve earned a reputation as a trusted advisor to C-suite stakeholders, translating complex data into adoption, expansion, and long-term partnerships—backed by a consistent 100% client retention record.

In my recent role, I owned a $1M–$3M ARR enterprise portfolio on NIQ Discover, achieving 100% retention and generating $75K+ in annual expansion leads in partnership with Sales. I also contributed to a company-wide +10pt NPS YoY improvement, led executive business reviews (QBRs), and tied pricing, distribution, and product recommendations to measurable client outcomes—including a pricing opportunity that helped a client capture 50% market share in its tier.

Beyond day-to-day account leadership, I’ve helped shape how Customer Success operates: I led end-to-end SaaS migration in 6 months, designed onboarding frameworks adopted as team standards, and created service model and governance frameworks for lifecycle delivery. Earlier, I built NielsenIQ’s CS function from the ground up—scaling a 30-person organization while delivering USD 100K in annual cost savings—and I bring deep client service and analytics expertise from my early career.

Experience

Work history, roles, and key accomplishments

NielsenIQ logoNI

Industry Insight Manager

Jan 2025 - Dec 2025 (11 months)

Owned a $1M–$3M ARR enterprise portfolio on NIQ Discover, achieving 100% client retention and generating $75K+ in annual expansion leads in partnership with Sales. Drove C-suite executive business reviews, contributed to a +10pt NPS YoY improvement, and identified market/pricing opportunities including a client launching a new product that captured 50% market share.

NielsenIQ logoNI

Customer Success Consultant

Jan 2022 - Dec 2024 (2 years 11 months)

Managed full customer lifecycle for a USD 2.5MM portfolio and led an end-to-end legacy-to-SaaS migration to NIQ Discover in 6 months. Designed customer success service models and governance frameworks, and orchestrated Analytics, Product, and Data Science to resolve escalations and standardize enterprise-grade delivery.

NielsenIQ logoNI

Customer Success Associate Manager

Nov 2019 - Dec 2021 (2 years 1 month)

Led a CS team across ~60 SMB and enterprise accounts, applying delivery frameworks from the organizational transition. Recovered two high-risk accounts with disengaged or hostile stakeholders, restoring full adoption without contract loss through executive alignment and value reinforcement.

NielsenIQ logoNI

Client Service & Analytics

Jan 2017 - Dec 2018 (1 year 11 months)

Continued a dual analytical and commercial role, generating consultative value through data for FMCG clients. Received the Arthur Charles Nielsen Award (2018) for closing new premium services with a first-time buyer, and generated +$80K in new SMB business.

Education

Degrees, certifications, and relevant coursework

Pontificia Universidad Católica de Chile logoPC

Pontificia Universidad Católica de Chile

Bachelor of Science, Business Administration (Commercial Engineering)

2007 - 2011

Grade: Graduated with Distinction

Bachelor of Science in Business Administration (Commercial Engineering) at Pontificia Universidad Católica de Chile, graduated with distinction (2007–2011).

Pontificia Universidad Católica de Chile logoPC

Pontificia Universidad Católica de Chile

Associate Degree, Sciences

2005 - 2006

Associate Degree in Sciences at Pontificia Universidad Católica de Chile (2005–2006).

Tech stack

Software and tools used professionally

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