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JuanFe User

@juanfeuser

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CMO at Fierro AI, shaping an AI governance platform’s brand and go-to-market strategy for EU AI Act compliance.

Spain

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What I'm looking for

I'm open to collaborations, branding projects, and investor conversations around Fierro.

At Fierro, a pre-seed AI Governance platform incubated at CEEI, I lead brand identity, visual communication, and go-to-market positioning. I designed the company’s brand identity from scratch and built and manage its corporate website and digital presence as Fierro develops tools for enterprises navigating EU AI Act compliance.

As a freelance Web Designer and Digital Branding Consultant, I help SMEs modernize their online presence with websites and cohesive brand identities. I work with HTML, CSS, React, and Astro, and bring professional photography to corporate and product branding; I also practice Traditional Chinese Medicine part-time.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer (CMO)

Current

Fierro AI

Oct 2025 - Present (1 year 1 month)

As CMO at Fierro, I lead all aspects of brand identity, visual communication, and go-to-market strategy for a pre-seed AI Governance platform currently incubated at CEEI.

• Designed and developed the company's brand identity from scratch
• Built and manage the corporate website and digital presence
• Positioned Fierro within the EU AI Act compliance space for investor and enterprise audiences
• D

Current

Acupuncturist & Traditional Chinese Medicine Practitioner

Current

Práctica independiente

Jan 2018 - Present (8 years 10 months)

Part-time practice of Traditional Chinese Medicine, specializing in acupuncture and holistic therapies.

• Individual treatment sessions combining acupuncture, moxibustion, and energy work
• Graduated from Escuela Europea de Acupuntura (2018) with a full 4-year degree in Traditional Chinese Medicine

This practice runs alongside my primary work in digital branding and AI governance, keeping me gro

Current

Web Designer & Digital Branding Consultant

Current

Freelance | Self-Employed

Jan 2018 - Present (8 years 10 months)

Freelance web designer and digital branding consultant helping SMEs and independent businesses modernize their online presence.

• Website design and development using HTML, CSS, React, and Astro
• Brand identity creation and digital transformation for small and medium businesses
• Photography for corporate and product branding needs
• Strategic digital positioning to improve visibility and brand