Jowita Kałkun

At M. Thoolen B.V., I worked seasonally as a production worker in the Netherlands, packing products for dispatch and entering data into the system.

In student projects at Uniwersytet Ekonomiczny w Krakowie, I analyzed IKEA’s merchandising strategy, including product displays and the in-store customer experience. I also analyzed Starbucks’ brand positioning, communication, and customer loyalty.

I contributed to a research project on how two marketing campaigns affected sensory perception of a product, collecting and interpreting data to draw conclusions for brand communication. I’m studying Product Innovation and want to keep developing my skills and gaining experience in marketing.