At Blen, I worked on service design and strategy for digital services within IT and Innovation. I redesigned an AI-assisted onboarding process that reduced completion time from 48–72 hours to approximately 5 minutes and achieved 97.8% operational autonomy.
I also researched and designed conversational experiences for AI agents, reducing average cost per conversation by more than 20% through interaction optimization. At Blen, I facilitated and designed flows and UX/UI for bonus and rewards processes, and researched and designed sales force dashboards adopted as everyday tools for monitoring and decision-making.
Before Blen, I designed digital learning products and services at HARTEC and Lernos, including web and mobile training platforms and a platform for integrating, managing, and distributing educational content. At IDT - TecDes, I progressed from Junior Designer to Senior UI Designer, contributing to educational products and systems and to implementation of the MoProSoft software quality model.
