At Datalab USA, I own production and development SQL workflows for financial services clients, supporting direct mail campaign processing, QA, reporting, and stakeholder delivery.
I translated client requirements into SQL Server workflows for ETL, customer suppression and selection, and campaign reporting. By optimizing queries, indexes, joins, and scheduling, I reduced key workflow runtimes 30–50%.
I automated dependent monthly vendor file workflows with stored procedures and workflow log tables, saving 4–8 business hours per cycle. I also redesigned campaign processing from client-level to account-level structures, enabling reusable onboarding configurations for new accounts by the next business day.
In portfolio projects, I built a campaign response and ROI workflow using logistic regression and random forest models, and analyzed an email experiment using Welch's t-tests and bootstrap confidence intervals. I hold an M.S. in Data Science and AWS Certified Solutions Architect – Associate and Cloud Practitioner certifications.
