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@josephyemi
I am a creative brand and product designer driving user-centred solutions.
I am a highly skilled and creative brand and product designer with over five years of experience and a strong foundation in Fine Arts. I deliver innovative, user-centred design solutions that drive engagement and meet business objectives.
My expertise spans UI/UX design, prototyping, and wireframing using tools such as Figma, Adobe Creative Suite, and CorelDRAW. I've led end-to-end design for multiple products, mentored junior designers, and produced measurable outcomes like a 35% increase in user retention and a 40% increase in app usage.
I collaborate closely with stakeholders and developers to ensure seamless handoffs, maintain design quality, and build design systems that scale. I am passionate about music and finance management and committed to creating impactful designs that resonate with users and support business growth.
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Work history, roles, and key accomplishments
P2Vest
Apr 2024 - Jul 2024 (3 months)
Designed and prototyped core mobile app experiences, contributing to a 35% increase in user retention. Conducted usability tests and iterated onboarding and loan repayment flows to improve conversion and developer handoffs.
P2Vest
Aug 2023 - Dec 2023 (4 months)
Designed mobile app flows that led to a 40% increase in app usage by improving transaction clarity and trust. Conducted user research and usability testing and collaborated with developers to implement high-fidelity designs aligned with technical feasibility.
Degrees, certifications, and relevant coursework
Certificate, UI/UX Design
Pursuing the Meta UI/UX Design course with the certificate pending.
Certificate, Product Design
Intermediate Product Design certificate from DFA Challenge completed in 2025.
Professional Certificate, UX Design
2023 - 2024
Completed the Google UX Design Professional Certificate via Coursera between 2023 and 2024.
Certificate, Human Skills
Completed the Human Skills course via Coursera in 2024.
Bachelor of Education, Fine Art Education
Completed a Bachelor of Education in Fine Art Education at the University of Nigeria with a focus on fine arts pedagogy and practice.
Certificate, Design Thinking
Completed a Design Thinking course via Great Learning.
Software and tools used professionally
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