Open to opportunities

José Daniel Ortiz

@josdanielortiz

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Passionate UX/UI Designer improving lives through thoughtful experiences.

Colombia

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What I'm looking for

I seek a collaborative environment that values creativity and innovation, offering opportunities for professional growth.

As a dedicated UX/UI Designer and Industrial Engineer, I am passionate about enhancing the lives of others through thoughtful design. My journey has been shaped by a unique blend of skills in design, business, marketing, and engineering, allowing me to create impactful user experiences. Currently, I serve as a UX/UI Designer and Tutor Reviewer at TripleTen, where I provide constructive feedback and mentorship to aspiring designers, helping them refine their processes and build strong portfolios.

Previously, I played a pivotal role in a significant UX revamp project for a leading tech company at SMASH, where my efforts led to a 22% increase in task completion rates and a 67% reduction in customer support inquiries. My experience also includes working as a Product Designer at Mayo Clinic, where I improved usability and reduced patient appointment times by 27% through a redesign project. My commitment to accessibility and user-centered design drives my work, ensuring that every experience I create is inclusive and effective.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Designer & Tutor Reviewer

Current

TripleTen

Jan 2025 - Present (5 months)

Provided detailed feedback on student UX/UI design projects, evaluating adherence to industry best practices. Offered personalized mentorship to help students refine their design processes and build strong portfolios.

Figma Adobe Illustrator Adobe XD Adobe Photoshop Adobe Premiere Pro Adobe After Effects UX Design Mentorship User Experience

Current

UX/UI Designer | Branding Specialist

Current

Upwork (Freelance)

Nov 2013 - Present (11 years 7 months)

Participated in over 1000 projects for 500+ clients globally, including Fortune 500 companies. Focused on UX Research, Visual Design, Interaction Design, Prototyping, and User Testing.

UX Research Visual Design Interaction Design Prototyping User Testing Freelancing Client Management Design Thinking User Experience

UX/UI Designer & Engineer

SMASH

Oct 2022 - Oct 2023 (1 year)

Played a key role in an 8-month UX revamp project, enhancing user experience for millions. Employed user research methodologies to uncover pain points and redesigned core user flows, resulting in significant improvements in task completion rates.

User Research UX Design Interaction Design Prototyping User Testing Problem Solving Usability Testing User Experience

Product Designer

Mayo Clinic (Aerotek)

Sep 2021 - Mar 2022 (6 months)

Participated in a redesign project for the login and user page, improving usability and reducing patient appointment time significantly. Applied WCAG accessibility standards for inclusivity.

UI Design User Experience Accessibility Standards Usability Interaction Design Prototyping User Testing Visual Design Health Tech

Product Designer

Boost Commerce

Jan 2020 - Jul 2021 (1 year 6 months)

Designed and improved UI and interaction design for Shopify filters and Smart Search complement. Ran usability tests to measure engagement and effectiveness.

UI Design Interaction Design Usability Testing User Engagement Shopify Visual Design Prototyping User Experience

Fundraising Manager

UNICEF

Sep 2018 - Feb 2019 (5 months)

Led a fundraising team for a campaign to assist Venezuelan refugees, gathering essential supplies and building shelters. Focused on improving the living conditions of those in need.

Leadership Fundraising Team Management Community Engagement Project Coordination Communication Empathy Problem Solving Teamwork

Education

Degrees, certifications, and relevant coursework

California Institute of the Arts

UI / UX Design Specialization, UI/UX Design

2020 - 2020

Completed a UI/UX Design Specialization, gaining skills in user interface design, user experience principles, and design thinking methodologies.

Universidad de Los Andes

MASc, Supply Chain Management

2019 - 2019

Pursued a Master's degree in Supply Chain Management, focusing on advanced strategies and technologies to improve supply chain operations.

Universidad Dr. Rafael Belloso Chacín

Integrated Logistics Management, Logistics Management

2017 - 2017

Studied Integrated Logistics Management, emphasizing the importance of logistics in supply chain efficiency and effectiveness.

Coursera

Google UX Design Certificate, UX Design

2017 - 2017

Completed a Google UX Design Certificate, focusing on the foundations of UX design, including user research, wireframing, and prototyping.

Universidad Dr. Rafael Belloso Chacín

Bachelor of Science, Industrial Engineering

2013 - 2017

Completed a Bachelor of Science in Industrial Engineering, focusing on the principles of engineering and management to optimize complex processes and systems.