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Joosep Noorväli

@joosepnoorvli

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Senior Product Designer focused on UX, design systems, and measurable product outcomes.

Estonia

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What I'm looking for

I seek product-led European scale-ups valuing strong UX, systems thinking, pragmatic execution, and measurable impact; roles with end-to-end design responsibility and cross-functional collaboration.

I am a Senior Product Designer with 5+ years designing and shipping digital products in complex, regulated domains such as fintech and lending for 100k+ users. I have been the sole designer on multiple products, responsible for end-to-end product design, mobile-first experiences, scalable design systems, and close collaboration with engineering and product stakeholders to deliver measurable outcomes.

At Modena I owned discovery, UX, and UI for lending and investment products that supported over €3.5M in funded loans, led a BNPL redesign that cut application time to under one minute, and built shared component libraries with Storybook. I also run an independent design practice, teach web design, and bring a data-informed, pragmatic approach to product-led European scale-ups.

Experience

Work history, roles, and key accomplishments

Current

Founder, Product Designer

Current

Element

Oct 2019 - Present (6 years 4 months)

Established an independent design practice delivering UX/UI audits, design systems, and interactive web experiences for Estonian SMBs, improving visual and UX consistency for growing teams.

Design Audits Design Systems Figma Webflow HTML CSS Client Consulting Prototyping

Senior Product Designer

Modena

Jan 2021 - Dec 2025 (4 years 11 months)

Sole product designer for consumer and business lending products in a regulated fintech, delivering mobile-first experiences that enabled €3.5M+ funding and reduced BNPL application time to under 1 minute.

Product & Design Design Systems Usability Testing Figma Storybook Google Analytics UX Research

Associate Lecturer

Estonian Academy of Arts

Oct 2020 - May 2025 (4 years 7 months)

Designed and taught a web design curriculum covering responsive/mobile-first design, HTML/CSS fundamentals, and mentored students through portfolio development.

Teaching Curriculum Design Responsive Design HTML CSS Mentoring Interaction Design

Education

Degrees, certifications, and relevant coursework

Estonian Academy of Arts

Master of Arts, Interaction Design

2019 - 2021

Activities and societies: Thesis research; internship with the Public Sector Innovation Team of Estonia; taught and mentored as associate lecturer (2020–2025).

Completed a Master of Arts in Interaction Design with a thesis on empowering students to recognise and address mental health challenges through low-friction, object-based triggers.