Open to opportunities

Igor Dezi

@igordezi

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Senior UX/UI and web designer focused on research-led SaaS growth.

Estonia

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What I'm looking for

I’m looking to design research-led product experiences for SaaS teams—especially where I can own UX/UI end-to-end, collaborate closely, and tie improvements to conversion and growth outcomes through strategy and testing.

I’m a senior UX/UI and web designer with 7 years of design and user testing experience, built through embedded, multi-year partnerships with North American SaaS teams. I lead research-led redesigns for real products, including UX/UI redesign for KV24.ee and user research + UX redesign for the state-level student exam system.

I combine strategy, conversion, and strong craft—from brand identity and interaction design to production-ready UI—so teams ship with confidence. Across roles and 120+ freelance projects globally, I’ve driven outcomes like 2.5× sales increase, contributing to a $1M pre-seed raise, onboarding 5,700+ users, and delivering marketing performance such as 40+ qualified leads/month and 25+ direct reservations/month.

Experience

Work history, roles, and key accomplishments

Current

App / Web & Brand Designer

Current

Upwork Marketplace

Jan 2018 - Present (8 years 6 months)

Freelance designer delivering 120+ projects globally across SaaS and other industries. Work includes UX/UI and web design as well as conversion-focused strategy and UX research.

UX UI Design Web Design Brand Design Conversion Rate Optimization (CRO)UX Research Copywriting Funnel Strategy Midjourney ChatGpt Claude

App & Web Designer

NextCrew Inc.

Feb 2022 - Jun 2026 (4 years 4 months)

Led all design for an AI-powered staffing platform during a repositioning toward corporate and enterprise clients. Drove enterprise onboarding across the redesigned platform and contributed to a 2.5× sales increase with the team.

UX UI Design Brand Identity Design Interaction Design Graphic Design Figma Photoshop Adobe Premiere Pro

App & Web Designer

Bidmii

Jan 2019 - Jan 2022 (3 years)

Provided multi-year UX/UI and web design support for a Canadian SaaS startup from early stage through funded growth. Contributed to a pre-seed raise and supported onboarding of 5,700+ users.

UX UI Design Web Design Framer Webflow HTML CSS