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jomana jamalJJ
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jomana jamal

@jomanajamal

Content strategist bridging audience behavior and brand positioning through consumer insights.

Italy
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What I'm looking for

I’m looking for a role where I can combine audience research and content strategy to strengthen brand positioning, adapt messaging across cultures, and use consumer insights to create measurable impact for values-driven brands.

I’m a content strategist who researches before creating—analyzing audience behavior, identifying gaps in brand positioning, and developing content that bridges that gap. I’ve built and tested messaging across youth, students, and business audiences, including adapting to “Italian—” preferences and raising applications from 0 to 6–10 students.

From influencer research and partnership outreach to market-oriented prospecting, I focus on strategy that performs. I also support publication-ready consumer research by reviewing papers on consumer behavior and sustainability and managing survey logistics—so my decisions stay grounded in real insights.

Experience

Work history, roles, and key accomplishments

MI

Marketing Intern

Mind4Youth

Feb 2024 - Mar 2024 (1 month)

Created 10 Instagram content concepts on time management and personal development for a youth audience. Researched audience preferences to shape content framing and supported publishing on official channels based on team feedback.

SC

Marketing Intern

Silicon Valley Consulting

Jan 2024 - Feb 2024 (1 month)

Researched gaming and anime influencers on TikTok and Instagram to support Comic Con partnerships. Conducted targeted outreach via emails and DMs and secured 1 partnership.

AIESEC logoAI

Marketing Team Member

AIESEC

Sep 2023 - Jan 2024 (4 months)

Delivered 15+ presentations to 80+ students over 8 weeks about AIESEC’s global opportunities. Adapted messaging for Italian students and increased applications from 0 to 6–10 by adjusting how opportunities were presented.

CR

Sales & Outreach Intern

Crafton

Aug 2023 - Jan 2024 (5 months)

Built prospect lists for the Middle Eastern market by researching and organizing contacts by industry and role. Developed LinkedIn outreach templates tailored to business culture, achieving a 30–40% response rate, and handed qualified prospects to the sales team.

Education

Degrees, certifications, and relevant coursework

Lund University logoLU

Lund University

Master’s Degree in International Marketing and Brand Management, International Marketing and Brand Management

Master’s degree in International Marketing and Brand Management with a specialization in International Consumer Trends, Brands and Innovation.

University of Pisa logoUP

University of Pisa

Bachelor’s degree in management of business and economics, Management of Business and Economics

Bachelor’s degree in management of business and economics from the University of Pisa.

Tech stack

Software and tools used professionally

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