JOE NASR
@joenasr
I lead immersive brand experiences, AI-assisted storytelling, and multimedia production.
United Arab EmiratesWhat I'm looking for
I've led creative direction, digital experiences and emerging-technology storytelling for Dubai tourism and cultural projects, Estée Lauder, Elie Saab, Adidas, Sephora and GMC. Through Apex Innovate, I develop AI-assisted creative workflows, automation concepts, robotics content and digital tools.
Across more than 15 years in advertising, multimedia and brand communication, I've taken ideas from brief to final delivery across video, animation, VR/AR, web, social, broadcast and branded environments. I also run workshops and tailored training for government, education, luxury and private-sector teams, connecting strategy, production and audience-centred storytelling.
Experience
Work history, roles, and key accomplishments
Creative Director
Apex Innovate FZ LLC
Jan 2026 - Present (8 months)
Founded Apex Innovate FZ LLC to develop creative AI solutions, automation concepts, and emerging technology services. Leads research and concept development for AI-assisted creative workflows and digital content.
Education
Degrees, certifications, and relevant coursework
American University of Science and Technology
Bachelor of Arts, Advertising
Bachelor of Arts in Advertising with minors in Graphic Design, Radio & TV, Media Production, and Music Technology.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
Portfolio
linktr.ee/joenasrJob categories
Skills
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