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JL
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Jiaqi Li

@jiaqili2

Wayfinding and environmental graphic designer helping complex spaces navigate.

China
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What I'm looking for

I’m looking for remote, hybrid, freelance, contract, part-time, or full-time design work. I deliver end-to-end wayfinding and environmental graphic systems—from strategy and concept to production coordination and on-site implementation—immediately.

I specialize in wayfinding strategy and environmental graphic design that clarify spatial identity, improve information hierarchy, and make complex environments easier to navigate.

My work spans the full process: spatial analysis and user-flow thinking, concept and visual system design, information and signage system development, then material/production coordination through design implementation and on-site support.

I’m especially focused on healthcare environments, public buildings, and commercial spaces—creating signage systems and brand-led visual communication that align wayfinding, spatial branding, and user experience.

Representative projects include Kyoto Children’s Hospital EGD, Jiangsu People’s Hospital Emergency Department EGD (design and implementation), Zhejiang Tongde Hospital Xianlin Campus wayfinding concept, Guangzhou Panyu District Hospital of Traditional Chinese Medicine EGD and wayfinding, and CCTV New Headquarters wayfinding, along with retail and visitor-space experiences.

Experience

Work history, roles, and key accomplishments

JH

Emergency Department EGD

Jiangsu Province People's Hospital

Designed and implemented emergency department EGD for Jiangsu Province People's Hospital. Applied information hierarchy and user flow considerations for efficient wayfinding.

CH

Wayfinding

CCTV New Headquarters

Contributed to wayfinding for CCTV New Headquarters. Focused on effective information hierarchy and user flow for visitor navigation.

CH

Brand and Wayfinding System

Capital Institute of Pediatrics Children's Hospital

Developed a brand and wayfinding system for Capital Institute of Pediatrics Children's Hospital. Integrated visual communication and navigation design from spatial analysis through implementation.

CM

Wayfinding

China Film Museum

Designed wayfinding for China Film Museum. Applied spatial identity and visual communication principles to improve clarity in public spaces.

Education

Degrees, certifications, and relevant coursework

NS

Not specified

Postgraduate study in business management, Business Management

2010 - 2012

Grade: 2.5

Activities and societies: Postgraduate study in business management, complementing her focus on brand-led visual communication and design implementation for complex spaces.

Postgraduate study in business management, complementing her focus on brand-led visual communication and design implementation for complex spaces.

NS

Not specified

Architecture (academic background), Architecture

2001 - 2005

Grade: 4

Activities and societies: Academic background in architecture supporting her work in spatial identity and environmental graphic design.

Academic background in architecture supporting her work in spatial identity and environmental graphic design.

Tech stack

Software and tools used professionally

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