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Jesus RojasJR
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Jesus Rojas

@jesusrojas1

Head of Data Engineering at Playvalve, modernized a data platform processing 2TB daily and cut query costs by 50%.

Spain
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At Playvalve, I owned the technical direction of a data platform processing roughly 2TB per day of behavioral and ads data. I modernized the data stack, reduced data consolidation from several hours to about 20 minutes, and cut query costs by 50%.

At Holded, I owned the data strategy, platform, and roadmap, reporting directly to the CEO and CTO while growing the team from 2 to 8. I built user profiling and event-driven pipelines that powered predictive churn models and targeted retention campaigns, decreasing customer churn by 30%.

Today, as a freelance Data Consultant, I advise startups and scale-ups on data strategy, cloud architecture, and production-grade ELT pipelines. I also build agentic AI workflows with Claude Code and Codex to automate pipeline development, testing, and data operations.

I work hands-on across Python, SQL, BigQuery, dbt, GCP, Terraform, and CI/CD. I care about reliable data foundations, better data quality, and making data useful and accessible across an organization.

Experience

Work history, roles, and key accomplishments

Freelance logoFR
Current

Data Consultant

Jan 2025 - Present (1 year 9 months)

- Advise startups and scale-ups on end-to-end data strategy, cloud architecture, and cost-effective data pipelines, translating business needs into practical solutions.
- Architect and deploy production-grade ELT pipelines using dbt, Python, and cloud data warehouses, emphasizing robust data quality, automated testing, and CI/CD.
- Build agentic AI workflows using Claude Code and Codex to automate

Playvalve logoPL

Head of Data Engineering

Sep 2023 - Dec 2024 (1 year 3 months)

Owned the technical direction of the data platform for a product with 5M daily active users, processing roughly 2TB per day of behavioral and ads data. Led a full data stack modernization while coordinating a team of 4 external engineers.
- Revamped the data warehouse and defined a modern data stack to improve scalability, reliability, and development speed.
- Reduced data consolidation time from

Holded logoHO

Head of Data

Mar 2021 - Oct 2023 (2 years 7 months)

Owned data strategy, platform, and roadmap for the company, reporting directly to the CEO and CTO while growing the team from 2 to 8 across engineers, analysts, and scientists.
- Reduced query costs by 40% through data platform and workload optimization.
- Architected user profiling and event-driven data pipelines to power predictive churn models, directly enabling targeted customer retention camp

Metriplica logoME

Head of Data Engineering

Jul 2020 - Mar 2021 (8 months)

- Defined and implemented data engineering strategy and working methodologies across client projects and internal operations.
- Led the technical direction of data engineering initiatives and advised on data architecture and technical proposals for new clients.
- Mentored data engineers and supported the development of the engineering team.
- Bridged technical delivery, client requirements and bus

Metriplica logoME

Project Manager & Data Engineer

Jul 2018 - Jul 2020 (2 years)

- Managed and coordinated technical teams in the implementation, maintenance, and use of
analytical tools (Google Analytics, Firebase Analytics, Adobe Analytics, and others)
- Designed and implemented data pipelines and ETL process in the cloud using Google Cloud
Platform
- Member of the R+D team, developing tools for data validation, manipulation, and prediction.

Metriplica logoME

Digital Analytics Manager - SEAT HQ

Aug 2017 - Jun 2018 (10 months)

Worked as a full-time resource for SEAT, S.A
- Managed the relationship with all stakeholders, coordinate internal (4-people
- team) and external resources to achieve the goals.
- Developed the data model and supervised the technical implementation of Adobe Marketing
Cloud Suite for 30+ webs and 5+ apps.
- Conceived and built tools for data validation, reporting, and marketing automation
- Co

Metriplica logoME

Digital Analyst - SEAT HQ

Sep 2016 - Aug 2017 (11 months)

Worked as a full-time resource for SEAT, S.A
- Executed the technical implementation of Adobe Marketing Cloud Suite (Omniture, DTM, Test & Target) in web and app
- Developed Dashboarding, reporting, tag/pixels implementation, and automation. APPs tracking.
- Data extraction, manipulation, and analysis.

Physicz Games logoPG

Game Programmer

Jan 2011 - Jun 2013 (2 years 5 months)

- Development of game mechanics for videogames in C# using Unity3D

Education

Degrees, certifications, and relevant coursework

GC

Google Cloud

Professional Data Engineer

Sep 2023 · Expired Sep 2025

GO

Google

Google Cloud Certified Professional - Data Engineer

Feb 2019 · Expired Feb 2023

CO

Coursera

Google Cloud Platform Big Data and Machine Learning Fundamentals

Jul 2018

GO

Google

Google Analytics Individual Qualification (GAIQ)

Oct 2018 · Expired Oct 2019

UB

Universitat Autònoma de Barcelona

Master's Degree in Video Game Design, Computer Games and Programming Skills

2015 - 2016

ET

ETS

TOEFL

Feb 2015

UE

Universidad Nueva Esparta

Bachelor of Science (BS) in Computer Science, Computer Science

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