Jennifer Shnaidman

I am a Toronto-based website and graphic designer with experience turning static designs into high-conversion emails, liquid webpages, and print-ready materials. I graduated in 2011 with a DEC in Graphic and Web Design from John Abbott College.

From 2021–2025 I worked for CM2 on General Motors Canada focusing on front-end email, website, and print design, redeveloping dealer-facing templates and building lead-generation emails. At G Adventures (2016–2020) I increased sales year over year by making web-based bookings the top sales stream and led rapid gallery API population and user-generated content management.

I have hands-on experience with HTML5, CSS3 (Bootstrap, CSS Grid), Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Magento, Bronto, Django, and various CMS and workflow tools like Sherpa and Workfront. I also built hundreds of Google HTML5 ads, created destination campaign pages, and implemented A/B testing and quality standards to preserve brand integrity.

I bring strong organization, communication, and problem-solving skills, including coding hacks and workflow optimizations that saved time and money, plus experience in product photography/retouching, print production, and multilingual packaging/spec documentation.