I developed a Nigeria-focused go-to-market strategy for Coca-Cola Original Taste as a capstone project with TS Academy’s Hajime Cohort. I researched the market, competitors, and audiences, then translated the findings into three customer personas.
For the strategy, I shaped the positioning around “Own the Moment, Not Just the Drink” and developed a distinct value proposition. I also designed pre-launch, launch, and post-launch campaigns, including the #CokeInTheMoment concept.
At Qeqway Educational Support Foundation, I supported multi-channel content planning and digital communication. I wrote audience-focused content, contributed to editorial calendars, and supported targeted social media campaigns across Facebook, Instagram, and LinkedIn.
