Jeff Asmah

Architected frontend and mobile systems and led design, prototyping and development of MVP CRMs, CMSs, e-commerce and audio entertainment apps to support investor pitching and drive creator revenue.

Built web and mobile applications including CRMs, CMSs, payroll and e‑commerce systems, led feature development across teams and refined product requirements to maximize leads and revenue.

Designed mobile UI/UX prototypes for a companion app enabling customers to track SOKO bag usage in real time and collaborated with product owner on requirements gathering.

Migrated features into a single CMS and collaborated on a nationwide CRM to drive customer engagement, while implementing UI/UX patterns and reviewing feature implementations to ensure standards and reliability.

Partnered with clients to define requirements, designed an MVP prototype and developed a food services directory listing application to connect stakeholders via a unified marketplace.

Founded agency to develop web fronts and UI/UX prototypes for SMEs and artists, improving lead generation and mentoring trainee developers in modern JavaScript and frontend engineering.

Delivered frontend technical specifications, created a component library, mentored ~50 junior developers and partnered on AI/ML KPI visualization tools to improve product delivery and client outcomes.

Revamped SPA booking frontend to improve response times and UX, enhanced SEO to increase discovery and engagement, and fixed CMS bugs to streamline content management.

Contributed to web and mobile app development, performed testing (unit, integration, visual regression, accessibility), and integrated frontend apps with SOAP and REST APIs to deliver dynamic features.

Completed a Bachelor of Science in Information Technology with a major in High-Level Programming from September 2016 to July 2020.