Jazz Lyles

Directed a multi-channel eCommerce ecosystem across Shopify, Etsy, and Amazon, driving 25% YoY revenue growth and delivering a custom storefront that achieved a 33% mobile conversion lift via performance-first UX and API integrations.

Led frontend implementation for Saved Home search workflow serving millions of MAU, improving Core Web Vitals by 25% and reducing data over‑fetching by 40% through SSR, code‑splitting, memoization, and Apollo/GraphQL optimizations.

Developed core features for NYT Games supporting millions of daily users, led a 10‑person team to deliver an AR storytelling experience, and achieved 100% WCAG compliance for NYT Crossword by modernizing accessibility patterns.

Revamped marketing and legal surfaces in a one‑month sprint to increase creator engagement by 15% for 100K+ users and led a 3‑engineer pod to achieve 50% adoption of tiered membership flows via GraphQL integrations.

Orchestrated A/B experimentation across mobile and desktop to drive conversion uplifts of 3%–34%, integrated Optimizely SDK into PDP frontends, and built high‑performance JS features with legacy browser compatibility.

Refined mobile performance for playable ad creatives to ensure high frame rates on low‑CPU devices, authored MRAID‑compliant interactive features, and eliminated runtime bottlenecks via memory management optimizations.

Completed an immersive full-stack software engineering program focused on computer science fundamentals and test-driven development.

Earned dual Bachelor of Arts degrees in Photography/Film and Art History with supplemental coursework in Arabic.