Jasmine Smith
@jasminesmith
Data-driven insights leader specializing in audience analytics and strategy.
ZimbabweWhat I'm looking for
As an Associate Director of Insights and Analytics at HARTBEAT, I lead company-wide data strategy initiatives that drive brand marketing and creative production. My expertise lies in delivering audience insights through comprehensive demographic and behavioral analysis, which guides content development and media distribution strategies. I have successfully managed performance measurement across various platforms, ensuring alignment with business KPIs and optimizing audience engagement.
Previously, as a Senior Analyst at Comcast Advertising, I provided in-depth campaign performance insights, leveraging research and analytics to enhance targeting and campaign efficiency. My role involved creating custom audience segmentation and presenting actionable recommendations to clients, contributing to their ongoing success. I also have experience as a Marketing Research Analyst at TEGNA Media, where I designed and executed research projects that improved data quality and audience insights.
Experience
Work history, roles, and key accomplishments
HAAssociate Director of Insights and Analytics
Hartbeat
Oct 2023 - Dec 2024 (1 year 2 months)
Led company-wide data strategy and analytics initiatives across brand marketing, creative production, and partnerships. Delivered audience insights through demographic, psychographic, and behavioral analysis to guide content development and media distribution strategies.
CASr. Analyst, Measurement & Insights
Comcast Advertising
May 2018 - May 2023 (5 years)
Provided in-depth campaign performance insights to agency partners and direct clients across TV, video, and digital media platforms. Created custom audience segmentation and personas using demographic and psychographic data to enhance targeting and campaign efficiency.
TMMarketing Research Analyst
Tegna Media
Jan 2017 - Jan 2018 (1 year)
Analyzed audience performance metrics including ratings and digital KPIs using Nielsen, Kantar, and Tableau. Designed and executed both quantitative and qualitative research projects, including surveys, focus groups, and in-depth interviews.
CGMarket Research Associate
Costar Group
Aug 2014 - Dec 2016 (2 years 4 months)
Researched commercial real estate trends across southeastern U.S. markets, analyzing sales comparables, pricing fluctuations, and new developments. Conducted interviews with industry professionals including developers, brokers, and buyers to gather market intelligence.
Education
Degrees, certifications, and relevant coursework
UBUniversity of Georgia - Terry College of Business
MBA, Business Administration
Completed a Master of Business Administration program, focusing on advanced business principles and strategic management.
CUClark Atlanta University
Bachelor of Arts, Mass Media - Public Relations Management
Studied Mass Media with a specialization in Public Relations Management, gaining expertise in communication strategies and media relations.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
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