James Ryan Dela Cruz

I’m a Senior Software Engineer specializing in scalable web, mobile, and AI-driven systems across React, Next.js, Node.js, Python, Rust, PHP, and cloud-native architectures. I build performance-first products—search platforms, analytics dashboards, and SDK libraries—that help eCommerce, B2B, and enterprise teams move faster with confidence.

In my most recent role, I led AI and automation work using Azure OpenAI and Rust microservices, improving Digital Customer Experience (DCx) by 25% across multiple client-facing platforms. I also improved engineering efficiency by 20% through Azure DevOps pipelines, automated testing, infrastructure-as-code, and streamlined CI/CD workflows.

Across projects, I architected and developed scalable web and mobile applications, and I built high-performance microservices in Rust to increase throughput and reduce latency for AI-powered services. I’m hands-on with modern backend patterns, API-first design, and production reliability, while also driving cross-functional collaboration and mentoring engineers between engineering, product, and UX teams.

Earlier, I engineered search-focused SDK libraries and widgets (including personalized recommendations and autocomplete) and built an eCommerce 360 analytics dashboard to turn search trends into data-driven revenue decisions. I’ve also delivered cross-browser extensions and QA automation testing frameworks, integrating third-party platforms to strengthen onboarding and analytics.