Open to opportunities

Is Umie User

@isumieuser

Message

AI Creative Lead and Art Director building agentic workflows that accelerate brand-ready creative while staying human.

Canada

Message

What I'm looking for

I want to lead AI-powered creative systems and art direction for brands and purpose-led teams, accelerating production while keeping work thoughtful, human, and brand-consistent—especially in roles that value process, documentation, and mentoring across international collaboration.

I’m an AI Creative Lead and Art Director with 15+ years of experience designing professionally since 2008, including 8 years working remotely with international teams. Trained in architecture, I approach brands by reading their visual language and structural needs, then translating that into functional design shaped by audience psychology.

Today, my work centers on building AI-powered creative systems—not to replace craft, but to extend it. I’ve architected an end-to-end AI workflow automation system for Meta ad creative production that cut production time from several days to a few hours, while documenting reusable prompt libraries and brand-consistent visual systems that scale across a team and multiple products.

Across nonprofits and humanitarian organizations, I’ve led art direction from brief to final delivery and produced cross-format campaigns, impact reports, and event branding—often as a sole creative resource. I also mentor designers and have built training curricula on typography, color theory, branding, and Adobe Creative Suite, because I believe sustainable quality comes from clear standards, good communication, and thoughtful process.

Experience

Work history, roles, and key accomplishments

Current

AI Creative Lead

Current

IsUmie AI

Apr 2026 - Present (2 months)

Built and deployed an end-to-end AI workflow automation system for Meta ad creative production, cutting several days of turnaround to a few hours. Architected it to scale across 30+ products and evaluated 10+ AI platforms/models to select the production stack.

AI Workflow Automation Prompt Engineering Meta Ad Creative Automation Model Evaluation AI Platforms

Art Director

IsUmie

Jul 2025 - Mar 2026 (8 months)

Directed a team of 10+ designers and a design manager from brief to final delivery, overseeing art direction across the client portfolio. Managed multi-format campaign production (Meta ads, web banners, video, and print) for 25+ client accounts while improving creative quality, consistency, and output through mentorship and brand guidelines.

Art Direction Brand Guidelines Campaign creative Typography Layout Design Mentoring Editorial Design Creative QA

Senior Graphic Designer

Islamic Relief Canada

Jan 2018 - Jul 2024 (6 years 6 months)

Designed impact and donor stewardship materials for programs across 20+ beneficiary countries, with clear donation transparency. Created cross-format campaign collateral and major fundraising event branding, and produced annual impact/donor reports in Adobe InDesign to charity-commission standards.

adobe indesign Editorial Design Report Design Typography Adobe Illustrator Adobe Photoshop Brand Consistency

Senior Graphic Designer

International Development & Relief Foundation

Apr 2020 - Oct 2020 (6 months)

Delivered cross-format campaign creative for fundraising events and emergency relief, supporting peak demand with the in-house team. Produced donor-facing reports and publications aligned to charity-commission standards under tight concurrent timelines.

Campaign Design Donor Publications adobe indesign Layout Design Typography