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Ishita User

@ishitauser9

Operations Analyst at Compulse optimizing digital advertising campaigns, with 18% better delivery efficiency and profit margins.

India

Message

At Compulse, I analyze and optimize digital advertising campaigns using SQL, advanced Excel, and data-driven methods. My work improved campaign delivery efficiency and profit margins by 18%, while supporting revenue delivery and client KPI targets.

Previously, as a Data Analyst at Jsimple Technosoft, I analyzed business and customer datasets and created interactive dashboards and automated reports using SQL, Python, and QuickSight. I also built an Ad Campaign Optimization Analysis project to identify delivery bottlenecks, pacing issues, and revenue-impacting factors.

Experience

Work history, roles, and key accomplishments

Current

Operations Analyst

Current

Compulse

Aug 2024 - Present (2 years 3 months)

Analyzed and optimized digital advertising campaigns using advanced Excel, SQL, and data-driven methodologies to maximize performance and profitability. Improved campaign delivery efficiency and profit margins by 18% through performance gap analysis and proactive troubleshooting.

SQL Excel Campaign Management Data Analysis Performance Optimization Root Cause Analysis Reporting Programmatic Advertising

Data Analyst

Jsimple Technosoft

Nov 2023 - Apr 2024 (5 months)

Performed end-to-end data analysis on business and customer datasets to identify market trends, customer behavior patterns, and growth opportunities. Designed interactive dashboards and automated reports to provide real-time business insights and improve reporting efficiency.

SQL Python Amazon Quicksight Data Visualization Dashboarding Data Analysis Reporting