At FinAceInfosolution LLP, I owned end-to-end product design for an MFD content and marketing platform serving 6,000+ members. I designed six capabilities from 0 to 1 across three user roles, and redesigned more than 70 screens informed by 50+ MFD interviews and usability testing.
I restructured a 300–400-page catalog into an intent-based feed, reducing content discovery from six steps to one. I also redesigned publishing as a three-tap, calendar-first flow and built the product’s Design System from scratch with 30+ reusable components.
At TheDowntown Club, I customized the Shopify experience for an emerging-brand marketplace. Earlier, at Enpointe, I designed user flows, wireframes, prototypes, and development-ready work for a three-sided e-commerce platform.

