Richa User

Owned end-to-end design for an AI-powered HR Helpdesk ticket system serving 100,000+ active users, turning complex LLM outputs into clear self-serve employee experiences. Reduced developer dependency by an estimated 40% by transforming a developer-built ticket management system and designing conversational UI, intent-based flows, and automation triggers via Workday events.

Led end-to-end UX design across two product lines (B2B & B2C), from requirements gathering through final UI delivery and engineering handoff. Designed data privacy workflows (PIAs and data request flows) and reduced average request resolution time by an estimated 35%, delivering reusable component libraries and fully documented design specs.

Designed a nightlife discovery marketplace platform connecting 50+ venues and ran usability testing sessions directly with target users. Improved onboarding flow conversion by 28% through iterative prototyping informed by user feedback.

Built a unified design system across mobile and web B2B products for the US market, improving design consistency and reducing design-related engineering errors by ~20%. Automated a contest-creation workflow (cutting effort from 4 hours to under 15 minutes per contest) and designed a gamified training shop that increased engagement by 25% within 3 months.

Bachelor of Fine Arts in Applied Arts & Design from Banaras Hindu University, completed from 2015 to 2019.