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Ishan GuptaIG
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Ishan Gupta

@ishangupta5

Product Designer at WebEngage, leading its first mobile app design and revamping the flagship marketing automation suite.

United States
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At WebEngage, I led UI/UX design for its first mobile app, taking the work from research and usability testing through wireframes, prototyping, and UI delivery. I also used AI to support rapid design ideation and iteration.

I'm driving a UI/UX revamp of WebEngage's flagship marketing automation suite, rethinking navigation, workflows, and interaction patterns. My design decisions balance user goals with product requirements.

At Tata Consultancy Services, I contributed to UI/UX design for B2B, B2C, and SaaS projects with Amgen, AstraZeneca Mexico, and Johnson & Johnson. I designed interfaces for dashboards, mobile apps, and automation tools, and collaborated with international stakeholders on requirements and user testing.

I created MoonTouch, a non-visual smartphone experience for people with visual impairments, using audio feedback and gesture-based interactions. I conducted user research to validate accessibility features and developed a functional prototype.

Experience

Work history, roles, and key accomplishments

WebEngage logoWE
Current

Sr. UX Designer

Aug 2025 - Present (1 year 2 months)

Led UI/UX design for the first-ever mobile app, driving the process from research and usability testing through wireframes, prototyping, and UI delivery, while leveraging AI for rapid design ideation and iteration. Driving the complete UI/UX revamp for the flagship marketing automation suite, rethinking navigation, workflows, and interaction patterns for improved usability and business alignment.

Cal State LA logoCL

Graphic Designer

Cal State LA

Feb 2023 - Dec 2024 (1 year 10 months)

Designed and produced promotional materials for library events, significantly increasing event attendance and engagement across digital and physical platforms. Partnered with the Special Collections & Archives department to create targeted promotional content, contributing to a 30% increase in exhibit visibility. Restored and maintained a digital archive of over 1,200 historical records, enhancing

TS

UI UX Designer

Sep 2020 - Aug 2022 (1 year 11 months)

Contributed to UI/UX design for B2B, B2C, and SaaS projects with Amgen, AstraZeneca Mexico, and Johnson & Johnson, delivering user-centred design solutions in cross-functional environments. Collaborated with international stakeholders for requirement gathering, user testing, and presenting design concepts, ensuring feedback integration across multiple iterations. Designed UIs for dashboards, mobil

UG

UI UX Designer & Developer

Unicorn GamingHub

Aug 2019 - Dec 2019 (4 months)

Designed and developed DopeBalls, a maze-based puzzle game. Managed end-to-end development, from ideation to deployment. Implemented responsive game UI and interactive elements, ensuring an engaging UX.

Education

Degrees, certifications, and relevant coursework

California State University, Los Angeles logoCA

California State University, Los Angeles

Master of Arts, UI/UX Design

2022 - 2024

Pursued a Master of Arts in Art with a focus on UI/UX Design, completing the program in 2024.

University of Petroleum and Energy Studies logoUS

University of Petroleum and Energy Studies

Bachelor of Technology, Computer Science and Engineering

2016 - 2020

Earned a Bachelor of Technology in Computer Science and Engineering with a specialization in Graphics and Gaming.

Tech stack

Software and tools used professionally

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