CO
Open to opportunities

Cary Oba

@caryoba

Visual and Product Designer with a focus on user experience.

United States
Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to impactful design projects and grow my skills in a supportive environment.

As a passionate Visual and Product Designer based in Los Angeles, I specialize in creating innovative digital solutions that enhance user experiences. My journey began with a BFA in Graphic Design from California State University, Long Beach, where I was honored on the President’s Honor List. My professional experience includes working at Saatchi & Saatchi, where I contributed to a significant lift in website traffic for Toyota.com through collaborative design and usability testing.

Throughout my career, I have implemented design systems that streamline processes and improve consistency across projects. My work with various companies, including Proof.io and Fidelity Investments, has honed my skills in wireframing, prototyping, and user research. I thrive in cross-functional teams, driving alignment between product managers, designers, and engineers to accelerate project timelines and enhance design execution.

Experience

Work history, roles, and key accomplishments

SS

Product Designer

Saatchi & Saatchi

Mar 2024 - Present (1 year 4 months)

Enhanced the SmartPath experience through collaborative design, contributing to a 5.44% lift in website traffic and helping Toyota.com reach 27.52M visits in Dec 2024. Designed and presented innovative digital solutions for Toyota’s websites, enhancing user experience across key projects like SmartPath, MFA, Toyota Financial Services, & Schedule Service Tool.

MA

UX / UI Designer

MAD Creative Agency

Jul 2022 - Present (3 years)

Implemented a new design system, utilizing best practices to cut down UI creation time by 20% and ensuring design consistency across projects. Partnered cross-functionally with product managers, designers, and engineers to drive alignment and consistency, accelerating project timelines and improving design execution across teams.

SI

Graphic & UX Design Intern

Snap Inc.

May 2019 - Present (6 years 2 months)

Designed digital solutions for a range of nonprofit initiatives and Snap Inc. partner projects, aligning business goals with impactful user experiences. Led UX and UI design for projects including a mobile game focused on social issues and Snap-integrated features that helped raise awareness for charitable organizations.

Education

Degrees, certifications, and relevant coursework

California State University, Long Beach logoCB

California State University, Long Beach

BFA - Graphic Design, Graphic Design

Grade: President's Honor List: Fall 2018 - Fall 2021

Activities and societies: CSULB.GD Fall 2018 - Fall 2021, Visual Communication Design Association (VCDA) Fall 2018 - Fall 2021

Achieved President's Honor List from Fall 2018 to Fall 2021. Focused on graphic design within the School of Arts.

El Camino Community College logoEC

El Camino Community College

AA-T - Associate of Arts, Arts

Grade: Dean's List: Spring 2017 - Spring 2018

Achieved Dean's List from Spring 2017 to Spring 2018. Completed an Associate of Arts transfer degree.

Tech stack

Software and tools used professionally

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