Looking for a job

Irina Lobanova

@irinalobanova

Message

Product Manager in banking and crypto who launched GPB Plus to 150,000+ subscribers in three months.

Russian Federation

Message

What I'm looking for

I'm seeking a product role at the intersection of banking and crypto, focused on crypto cards, OTC, or digital assets.

At Gazprombank, I launched GPB Plus from scratch and reached 150,000+ active subscribers within three months. I also cut transaction notification costs by 30% while more than doubling commission revenue.

At Sber, I launched a metal card for SberPervy clients, contributing to 10% segment revenue growth in the first quarter after launch. Most recently, at BitMEX, I improved the registration-to-first-trade funnel for the CIS market, increasing conversion by 15%. I'm looking for a product role at the intersection of banking and crypto, particularly in crypto cards, OTC, or digital assets.

Experience

Work history, roles, and key accomplishments

Product & Marketing Growth Manager

BitMEX

Jun 2025 - Jul 2026 (1 year 1 month)

Owned user growth for the CIS market, including funnel optimization, product localization, and regional launches. Increased Registration → First Deposit → First Trade conversion by 15% and grew registrations by 10% through content strategy.

Product Management Growth Strategy Funnel Optimization Localization A B Testing Content Strategy Stakeholder Management Agile Jira Confluence Figma Mixpanel Tableau

Business Development Manager

OKX

Feb 2024 - Nov 2024 (9 months)

Drove user base growth in the CIS market through partner channels, including KOLs, influencers, and crypto communities. Built the Registration → First Deposit → First Trade funnel, growing monthly first-time deposits 6x and scaling the partner network 11x.

Business Development Partnership Management Affiliate Marketing Funnel Optimization KOL Management Web3 Cryptocurrency Stakeholder Management Jira Confluence Figma Mixpanel Tableau

Product Manager, Debit Cards

Sber

Mar 2023 - Feb 2024 (11 months)

Owned the full lifecycle of card products, including research, hypothesis testing, launch, growth, and results analysis. Launched a metal card for SberPervy clients, growing segment revenue by 10% in the first quarter after launch.

Product Management Debit Cards Product Lifecycle Management Research Hypothesis Testing Launch Growth Analytics UX Engineering Stakeholder Management Jira Confluence Figma Mixpanel Tableau

Product Manager, Debit Cards

Gazprombank

Aug 2019 - Mar 2023 (3 years 7 months)

Owned card products and subscription services across all stages, from research to growth. Launched the GPB Plus subscription product, reaching 150,000+ active subscribers within three months, and optimized transaction notifications, cutting costs by 30%.

Product Management Debit Cards Subscription Services Product Strategy Product Roadmap Prioritization Launch Growth Cross functional Teams Analytics Engineering QA Jira Confluence Figma Mixpanel Tableau

Product Manager, Debit Cards

Otkritie Bank

Aug 2015 - Aug 2019 (4 years)

Developed card products, loyalty programs, and partner projects, owning product economics and feature development. Relaunched the FC Spartak co-branded card, increasing new-to-bank clients by 15%, and built a loyalty partner network of 100+ partners.