
Irina Lobanova
@irinalobanova
Product Manager in banking and crypto who launched GPB Plus to 150,000+ subscribers in three months.
What I'm looking for
At Gazprombank, I launched GPB Plus from scratch and reached 150,000+ active subscribers within three months. I also cut transaction notification costs by 30% while more than doubling commission revenue.
At Sber, I launched a metal card for SberPervy clients, contributing to 10% segment revenue growth in the first quarter after launch. Most recently, at BitMEX, I improved the registration-to-first-trade funnel for the CIS market, increasing conversion by 15%. I'm looking for a product role at the intersection of banking and crypto, particularly in crypto cards, OTC, or digital assets.
Experience
Work history, roles, and key accomplishments
Owned user growth for the CIS market, including funnel optimization, product localization, and regional launches. Increased Registration → First Deposit → First Trade conversion by 15% and grew registrations by 10% through content strategy.
Drove user base growth in the CIS market through partner channels, including KOLs, influencers, and crypto communities. Built the Registration → First Deposit → First Trade funnel, growing monthly first-time deposits 6x and scaling the partner network 11x.
Product Manager, Debit Cards
Sber
Mar 2023 - Feb 2024 (11 months)
Owned the full lifecycle of card products, including research, hypothesis testing, launch, growth, and results analysis. Launched a metal card for SberPervy clients, growing segment revenue by 10% in the first quarter after launch.
Product Manager, Debit Cards
Gazprombank
Aug 2019 - Mar 2023 (3 years 7 months)
Owned card products and subscription services across all stages, from research to growth. Launched the GPB Plus subscription product, reaching 150,000+ active subscribers within three months, and optimized transaction notifications, cutting costs by 30%.
Product Manager, Debit Cards
Otkritie Bank
Aug 2015 - Aug 2019 (4 years)
Developed card products, loyalty programs, and partner projects, owning product economics and feature development. Relaunched the FC Spartak co-branded card, increasing new-to-bank clients by 15%, and built a loyalty partner network of 100+ partners.
Education
Degrees, certifications, and relevant coursework
Course on Working with Neural Networks
Course, Neural Networks
2026 -
Ongoing course on working with neural networks, in progress as of 2026.
Moscow State University of Service
Management, Management
Studied Management at the Institute of Tourism and Hotel Business.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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