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Ira Tiwari

@iratiwari

Digital content quality lead at Amway India, improving content standards and reducing customer complaints through corrective actions.

India

Message

What I'm looking for

I'm looking for opportunities to use my skills, creativity, and knowledge while acquiring expertise and becoming familiar with an organization's culture. I want to contribute as an integral part of a dynamic, stable organization and explore new areas.

At Amway India, I develop content quality checks and standards across product descriptions, category pages, newsletters, website notifications, and other digital content. I also audit content and work with cross-functional teams to address quality issues, helping reduce customer complaints through corrective actions.

At Myntra Designs Pvt Ltd, I wrote and audited product content, edited work to match brand style guides, and tracked campaign performance to inform future projects. At FnP, I researched and wrote SEO-focused website content for five domains and used on-page optimization to improve keyword rankings and organic search results.

Across roles at Urbanic, Highstreet Essentials Pvt. Ltd., Storytailors, and Q-IN-1, I have created and edited content for products, campaigns, and multiple channels. I also teach English as a personal tutor, using Zoom and Google Drive for online classes.

Experience

Work history, roles, and key accomplishments

Current

Quality Lead-Digital Content

Current

Amway India

Aug 2024 - Present (2 years 1 month)

Collaborated with cross-functional teams to address root causes of quality issues and developed quality policies and procedures. Implemented content quality check processes and conducted regular audits to ensure accuracy and consistency.

Content Quality Audit Cross Functional Collaboration Process Improvement Plagiarism Detection SEO Data Analysis

Current

Personal Tutor | English

Current

Self Employed

Jan 2014 - Present (12 years 8 months)

Taught online classes using platforms such as Zoom and Google Drive to provide remote teaching. Helped underachieving students achieve academic goals by assessing educational weaknesses and finding effective teaching methods.

Teaching online tutoring Zoom Google Drive Student Assessment

Freelance Content Writer & Editor

Storytailors

Jun 2023 - Aug 2025 (2 years 2 months)

Wrote SEO-driven long-form content for clients and edited/proofread content to ensure accuracy and adherence to brand guidelines. Researched industry topics and updated content for search engines.

Content Writing SEO Editing Proofreading Research Brand Guidelines

Sr. SEO Writer

FnP

Jun 2024 - Aug 2024 (2 months)

Increased keyword rankings through diligent research and optimizing on-page elements. Wrote in-depth, SEO-optimized website content for multiple domains and collaborated with marketing teams to develop data-driven content strategies.

SEO Keyword Research On Page SEO Content Writing Editing Proofreading White Hat SEO Call To Action Optimization

Content & Copy Writer

Urbanic

Jan 2024 - Apr 2024 (3 months)

Collaborated with product development teams to create compelling product names and descriptions. Contributed to strategic branding and marketing of a new sub-brand and conducted market research to stay current with fashion trends.

Copywriting Product Naming Branding Market Research Fashion Terminology Cross Functional Collaboration Push Notification Design

Sr. Content and Copy Writer

Highstreet Essentials Pvt. Ltd.

Sep 2023 - Jan 2024 (4 months)

Wrote content, designed layouts, and selected images for newsletters and push notifications across multiple brands. Developed content concepts for various platforms and assisted the SEO team with website articles and category descriptions.

Content Writing Copywriting Newsletter Design Push Notifications Editorial Calendar SEO Cross Functional Collaboration

Content Writer and Quality Associate

Myntra Designs Pvt Ltd

Dec 2020 - Jun 2023 (2 years 6 months)

Wrote content and audited quality for products from major brands. Collaborated with technical experts and marketing professionals, tracked campaign success, and edited content to align with brand style guides.

Content Writing Quality Auditing Brand Collaboration Campaign Analysis Editing Proofreading Trend Analysis

Content Writer & Teacher

Q-IN-1

Jul 2020 - Nov 2020 (4 months)

Worked with communications, design, and strategy teams to generate creative ideas and meet client objectives. Liaised with clients to discuss project scope and content briefs, and created teaching-related content up to class 8th.

Content Writing Client Communication CMS Deadline Management Teaching