Open to opportunities

Ilma Masood

@ilmamasood

Message

I build brand visibility through social content, market research, packaging insights, and merchandising analysis.

India

Message

What I'm looking for

I'm looking for a dynamic, growth-focused marketing role where I can create impactful digital experiences, build brand visibility, engage audiences, and deliver measurable business results.

At Clovia, I identified a packaging gap through market research, styled a primary marketing campaign, and created social content to strengthen visibility and engagement across Pinterest, Instagram, and Facebook.

I've also developed Amazon A+ content and Myntra-focused brand assets at Mai Soli, while supporting merchandising, buying, competitive analysis, and customer profiling at Fabindia.

Experience

Work history, roles, and key accomplishments

Marketing Intern

Clovia

Jan 2024 - Apr 2024 (3 months)

Identified packaging gap through market research, leading to innovative packaging solution. Designed captivating styling for primary marketing campaign to enhance brand visibility.

Market Research Packaging Marketing Campaigns Social Media Pinterest Instagram Facebook Footfall Analysis Trend Analysis Client Relations Gap Analysis

Brand Content Designer

Mai Soli

Sep 2023 - Feb 2024 (5 months)

Developed A+ content for Amazon, optimizing product visibility and engagement. Designed suggested Myntra store layout for enhanced customer experience.

Amazon A+ Content Product Visibility Myntra Brand Identity Product Descriptions

Merchandising and Buying Intern

Fabindia

Jun 2023 - Jul 2023 (1 month)

Analyzed best and worst sellers from the previous year. Assisted in team preparation for the JASO 2024 buyers' meeting.

Merchandising Buying Sales Analysis Competitive Analysis Customer Profiling

Textile Design Intern

Weavers Service Centre Ministry of Textile

Jun 2019 - Jul 2019 (1 month)

Conducted an in-depth analysis of the current business model employed by Handloom weavers in Shantipur, focusing on their operational practices and financial sustainability.

Textile Design Business model analysis Handloom Financial Sustainability