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Hélèna Frackowiak

@hlnafrackowiak

Music marketing and content coordinator at Universal Music France who developed campaigns for 30+ artists and doubled Ludovico Einaudi’s French CRM database.

France

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At Universal Music France (Decca Records), I managed releases for Camille Thomas and Thibault Cauvin, coordinating release strategies, timelines, budgets and teams. I also developed marketing strategies for 30+ local and international artists.

I led CRM and audience acquisition initiatives, including a Christmas campaign that achieved the highest acquisition performance across Universal Music France labels. I also revamped Decca Records’ social media presence and contributed to doubling Ludovico Einaudi’s French CRM database.

Earlier, at Wagram Music, I created 15+ compilations from the Wagram Stories back catalogue and developed marketing pitches and creative assets for Balagan and Wagram+ artists. My experience also includes coordinating music events, sound projects and digital campaigns in publishing.

Experience

Work history, roles, and key accomplishments

Project Manager / Assistant Project Manager

Universal Music France (Decca Records)

Sep 2025 - Sep 2026 (1 year)

Managed album, EP, and single releases for artists including Camille Thomas and Thibault Cauvin, overseeing release strategies, timelines, budgets, and coordination with internal and international teams. Developed and implemented marketing strategies for 30+ artists, led CRM and audience acquisition initiatives, and managed local rollout of international projects.

Project Management Marketing Strategy Digital Marketing CRM Content Creation Spotify For Artists DotDigital MIRA No Code Landing Pages International Promotion Event Coordination

Junior Sound Coordinator

Prose On Pixels (BETC/HAVAS)

Jun 2025 - Aug 2025 (2 months)

Coordinated sound projects across TV, radio, digital, and cinema campaigns, including brief analysis, talent casting, studio session coordination, and final asset delivery supervision.

Sound Coordination Project Coordination Casting Studio Sessions Asset Delivery Administrative Management

Event Production & Artist Coordinator

Bâton Rouge

Mar 2025 - May 2025 (2 months)

Organized underground hip-hop events including Zombie Fest, programming 15+ artists and DJs, coordinating performances, and managing event logistics. Developed visibility and partnerships with media, influencers, and brands.

Event Production Art Coordination Programming Logistics Partnership Development PR

Assistant Project Manager

Wagram Music

Jul 2023 - Dec 2023 (5 months)

Created 15+ compilations from the Wagram Stories back catalogue, handling artistic direction, track selection, and rights negotiations. Developed marketing pitches and creative assets for Balagan label projects and managed partnerships with promotion agencies.

Project Management Compilation Creation Artistic Direction Rights Negotiation Marketing Creative Assets Partnership Management

Sales & Digital Marketing Assistant

EDITIS

Jun 2022 - Dec 2022 (6 months)

Developed and implemented marketing and communication tools for 15 publishing houses in the e-book segment, including digital campaigns, content creation, and social media coordination. Monitored sales and analyzed KPIs to optimize campaign performance.

Digital Marketing Content Creation Social Media Campaign Management KPI Analysis Sales Monitoring

Education

Degrees, certifications, and relevant coursework

EMIC

MBA, Music & Live Entertainment Management

2025 - 2026

MBA in Music & Live Entertainment Management with a specialization in Recorded Music, covering production and development of music projects from creation to market launch.