Hiba Arif

I’m a versatile creative professional with 1+ year of hands-on experience building and executing visual identity for a high-growth Pakistani beauty brand. I specialize in iPhone-based photo and video production, short-form content strategy, influencer & PR coordination, and full-funnel social media management—so brands stay consistent, compelling, and measurable. I’m certified in Influencer Marketing & PR Strategy (LUMS), and I’m currently expanding my technical expertise through a BS in Cyber Security and a completed AI course.

In my role as Creative Assistant & Art Director for Waliya Najib (Beauty & Personal Brand), I led end-to-end art direction for iPhone product photography and videography, keeping a consistent luxury aesthetic across brand touchpoints. I developed and managed monthly content calendars, ideated and executed campaigns that drove consistent Instagram audience growth, and personally directed short-form video content (Reels, Stories, BTS) from scripting to editing. I also coordinate shoots with UGC creators, influencers, videographers, and editors; support brand-building strategy through visual identity alignment and content positioning; and handle full Instagram account management, from scheduling and community engagement to DM responses and performance monitoring.