TheSocial Rija

I’m a Creative & Social Media Strategist with 3.5+ years running an independent practice, pairing editorial judgment and cinematic visual taste with an analytical, test-and-iterate approach to content and community. I build brand voices that feel distinct in a crowded feed—never blended-in.

Through The Social Rija Studio, I deliver full-funnel social media management and creative direction for founder-led brands across beauty, nail art, and hospitality. I own end-to-end social strategy—editorial content calendars, community management, campaign concepting, and monthly reporting—so every post supports a clear direction.

I also design practical client-facing systems that keep delivery smooth and scalable, including discovery decks, tiered pricing decks, onboarding decks, service agreements, and brand identity assets. For cross-border growth, I built and manage a cold outreach system (validate, relate, lean in) targeting nail technicians, aesthetic clinics, and dental clients across the US, UK, Canada, and Australia.

Previously, I rebuilt social identities to match category and seasonality—like shifting a nail studio from a generic look to a kawaii-meets-editorial aesthetic, and moving tone from storefront to relationship through deeper DM/comment handling. I’m now expanding from social media management into creative campaign direction, with a consistent focus on organic growth, brand voice development, and repeatable content ops using tools like Instagram/TikTok, Meta Business Suite, Canva, and my video/editing workflow.