Khalid Rasheed Kreativist

As the Founder and Creative Director at Kreativist, I lead a remote team in crafting effective creative strategies from brand briefs. My role involves overseeing designers, copywriters, and production professionals to deliver exceptional results that exceed client expectations. I specialize in creative strategy, communication, and innovative campaign concepts.

In my role as Creative Director at BEDDB, I led a dynamic creative team, guiding them to deliver exceptional results. My focus was on creative management and developing innovative campaigns that resonated with audiences.

At Kontent Head, I served as Partner and Content Head, overseeing creative initiatives and developing branded content for television and digital platforms. I led the creation of comprehensive content strategies, achieving recognition with a PAS Award for Best Content Campaign in 2013.

As Creative Director at Evernew Concept, I managed the creative department, overseeing the entire creative process from strategy formulation to content production. My leadership ensured high-quality outputs that met client expectations.

As Chief Creative Officer at Bulls Eye, I led the creative department, managing the ideation process and ensuring alignment with campaign concepts. My leadership fostered a cohesive approach to creative projects, resulting in award-winning campaigns.

At Adcom Leo Burnett, I served as Creative Director, leading the creative team in developing impactful advertising campaigns. My role involved overseeing creative processes and ensuring alignment with brand strategies.

As Associate Creative Director at JWT Pakistan, I contributed to the creative direction of campaigns, collaborating with teams to produce compelling content across various media. My role emphasized teamwork and creative innovation.

In my role as Creative Manager at Manhattan Pakistan, I was responsible for crafting compelling content for various brands, including copywriting and conceptualizing television commercials. My work involved close collaboration with the art team.

I began my career at Wahedna D'Arcy as a Copy & Concept Writer, where I developed my skills in creating compelling content for television commercials and other media. This role marked the foundation of my advertising journey.

Currently working as a Founder and Creative Director, I specialize in translating brand briefs into highly effective creative strategies while overseeing a talented team of designers, copywriters, and animators.

As a Partner and Content Head, I oversaw a myriad of creative initiatives while honing my expertise in the creation of branded content tailored for both television and digital platforms.

As a Creative Director, I was responsible for leading the creative department, ensuring that our ideas aligned with campaign concepts and brand guidelines, fostering a cohesive approach throughout.

As Chief Creative Officer, I oversaw the ideation process, ensuring our ideas aligned with campaign concepts and brand guidelines, while managing the creative team to deliver exceptional results.

In my role as Creative Director and Head of the Creative Department, I managed the entire creative process, including strategy formulation, idea generation, design communication, copywriting, and content production, while efficiently overseeing daily operations.

As an Associate Creative Director and later as a Creative Director, I led dynamic creative teams comprised of designers, art directors, copywriters, and audio-visual experts. This involved guiding and inspiring the team to deliver exceptional results and securing prestigious awards for outstanding creative campaigns.

As a member of the creative team at both P&G and Bayer Crop Science, I played a significant role in crafting compelling content for various mediums. My responsibilities included writing copy, conceptualizing television commercials, and collaborating closely with the art team to create visually appealing print and design communication for the brands.

My advertising career began at Wahedna D'Arcy, where I was initially hired as an Urdu copywriter. Over time, I was promoted to the role of concept writer for television commercials, which marked a significant milestone in my career journey.