@hermanivanov
Senior Product designer with 13 years of experience and one man band for whole cycle of product shipping.
NetherlandsAt Hiiro, I co-founded an AI running coach and lead its product vision, UX, and brand from 0 to launch. I designed and shipped the iOS and watchOS app, covering onboarding, workouts, and retention.
At TomTom, I led UX design for MapMaker, making complex GIS tooling into an intuitive B2B map-styling platform for car vendors, and contributed to TomTom Orbis.
Earlier, I built and scaled a design system at Semrush that was adopted across multiple products.
Work history, roles, and key accomplishments
Hiiro
Jan 2025 - Present (1 year 9 months)
Co-founded an AI running coach; lead product vision, UX, and brand from 0 to launch. Designed and shipped iOS + watchOS app, covering onboarding, workouts, and retention.
TomTom
Jan 2022 - Jan 2025 (3 years)
Led UX design for MapMaker, turning complex GIS tooling into an intuitive B2B map styling platform for car vendors. Contributed to TomTom Orbis and designed in-car navigation experiences for real-time, safety-critical environments.
Diagnocat
Jan 2021 - Jan 2022 (1 year)
Designed AI-powered diagnostic tools for dental imaging. Conducted field research and usability testing with dentists, clinicians and radiologists, simplifying workflows for treatment planning.
Led and mentored a team of 13 designers across a large SaaS platform. Built and scaled a design system adopted across multiple products and contributed to ~10 products, driving consistency and platform-wide UX improvements.
Degrees, certifications, and relevant coursework
2D & 3D Typography in Cavalry and Blender, Typography
Completed a course on 2D & 3D Typography in Cavalry and Blender.
Creative Coding 2.0, Creative Coding
Completed a course on Creative Coding 2.0.
Blender Pro, 3D Modeling
Completed a course on Blender Pro.
Design Management, Design Management
Completed a course on Design Management.
Designer and Editor classes, Design
2016 - 2018
Attended Designer and Editor classes at Bureau.
Bachelor's degree, Computer Science and Design
2009 - 2014
Studied Computer Science and Design at Saint-Petersburg State University of Culture and Arts.
Software and tools used professionally
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