Open to opportunities

Henok Tesfaye

@henoktesfaye

Message

I build culturally grounded brands through creative strategy, talent management, and audience-led growth.

Ethiopia

Message

What I'm looking for

I'm looking to bring creative instinct, commercial discipline, and technical fluency into corporate brand management, building stronger brands through creative direction, brand stewardship, and audience-led growth.

I helped MY G grow into Ethiopia's No. 1 streaming channel by managing its content team, programming, creative operations, and sponsor delivery.

I guide talent positioning, content direction, partnerships, and repeatable working systems. For Lofty Haron, I helped build a recognizable multi-platform personal brand with reach across TikTok, YouTube, Instagram, and Twitch.

My brand work connects cultural relevance with commercial value, including integrations for Habesha Beer, Feta Beer, BeU Delivery, Hey Mobile, Yango, Kuriftu, Abyssinia Aviation, Tecno, Pepsi, and Mirinda.

Before brand management, I supported New York proxy-solicitation work at Broadridge and Alliance Advisors, trained 100+ personnel, and developed a practical approach to technical operations, conversion-focused communication, and team performance.

Experience

Work history, roles, and key accomplishments

Content Creation Team Manager

MY G

Led programming, people, creative operations, and sponsor delivery as the team grew into Ethiopia's No. 1 streaming channel.

Content Strategy Team Leadership Creative Operations Programming

Qualification & Conversion Exclusive Calls

Next Insurance

Qualified customers and focused on clear, useful communication that drives conversion while maintaining a human touch.

Qualifying Customers

Proxy Solicitation Tech Operator

Broadridge / Alliance Advisors

Supported New York proxy-solicitation work on major corporate actions, including the DWAC merger. Trained over 100 personnel and handled technical assistance and directory management.

Technical assistance Training