Harsh Vardhan
@harshvardhan18
I’m a tech marketer - built the organic growth/content engine twice - for B2B SaaS selling to the US. Grew organic-sourced revenue from $0 to $1M ARR.
IndiaWhat I'm looking for
I've spent 11 years building organic acquisition engines for US-focused SaaS companies. At Convertcart, I grew organic-sourced revenue from $0 to $1M ARR and helped organic acquisition account for 33% of customers over six years.
I joined Convertcart as the first inbound team member and built its organic function from the ground up, leading a 10-person team across SEO, editorial, design, and distribution. I'm now building its AEO/GEO strategy through research-backed eCommerce content designed to earn citations.
Previously at Hiver, I built the blog from zero to 65K monthly visitors and helped establish its early organic acquisition engine. My research-led content programs supported authority in the shared inbox category, with organic generating 30% of revenue pipeline.
Experience
Work history, roles, and key accomplishments
Head of Content Marketing
Convertcart
Oct 2020 - Present (5 years 11 months)
Built the company's organic acquisition function from the ground up and led a 10-person content/organic team. Grew organic-sourced revenue from $0 to $1M ARR, with organic acquisition accounting for 33% of customers over five years.
Established Hiver's early organic acquisition engine and built the blog from scratch, growing it to 65K monthly visitors. Developed research-led content programs that positioned Hiver as an authority, with organic generating 30% of revenue pipeline.
Education
Degrees, certifications, and relevant coursework
Christ University
MBA, Marketing
2011 - 2013
MBA in Marketing from Christ University, Bangalore, completed in 2013.
International School of Business & Media
BBA, Marketing
2007 - 2010
BBA in Marketing from International School of Business & Media, completed in 2010.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
app.notion.com/p/Portfolio-How-I-built-Convertcart-s-growth-engine-3dadf718c2a580c3b91bcbd1d505072dSalary expectations
Social media
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