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Harshita Aggarwal

@harshitaaggarwal

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Digital marketing and growth specialist driving data-led performance.

India

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What I'm looking for

I am seeking a growth-focused marketing role where I can lead data-driven SEO and performance initiatives, collaborate cross-functionally, mentor teams, and drive measurable business outcomes in an innovative, outcomes-oriented company.

I am a digital marketing and growth specialist with 4+ years collaborating with cross-functional teams and global clients to deliver scalable, data-driven solutions that improve visibility, conversions, and lead quality.

I have led end-to-end digital strategies, technical and performance audits, and client-facing engagements across SEO, PPC and content—mentoring junior team members and partnering with developers, designers and sales to activate measurable optimizations.

My work has driven measurable business outcomes including significant increases in lead generation, global visibility, keyword ranking improvements and operational efficiencies, supported by tools such as GA4, Search Console, Ahrefs and WordPress.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Executive

Current

eSEO Solutions

Apr 2025 - Present (11 months)

Own end-to-end digital growth strategies for 12+ clients, leading technical and performance audits to improve visibility, UX, and conversion potential while mentoring junior team members and serving as primary client contact.

SEO Client Management WordPress Mentoring Campaign Optimization Reporting

Digital Marketing Associate

SteelEdge Fabrications

Dec 2023 - Dec 2024 (1 year)

Planned and executed integrated digital marketing initiatives (SEO, PPC, content) that drove 220% growth in lead generation and optimized campaigns to improve CTRs and ROI.

SEO PPC Content Strategy Google Analytics WordPress Campaign Analysis Lead Generation Cross Functional Collaboration

SEO Executive

KeywordIndia Pvt. Ltd.

Jan 2023 - Nov 2023 (10 months)

Managed SEO initiatives for multiple clients, improving keyword performance through structured optimization and ethical link-building while delivering actionable insights via Google Analytics and Search Console.

SEO Keyword Research Link Building Google Analytics Google Search Console Performance Analysis

SEO Executive

Nilank Technologies

Jan 2022 - Dec 2022 (11 months)

Led SEO campaigns for international clients, driving a 200% increase in global visibility by resolving technical SEO issues and improving site health and authority.

Technical SEO International SEO Site Health Google Analytics Performance Optimization Reporting

Education

Degrees, certifications, and relevant coursework

Indira Gandhi National Open University

Master of Business Administration, Marketing

2024 -

Pursuing a Master of Business Administration in Marketing with coursework focused on marketing strategy, digital marketing, and analytics.

University of Delhi (Miranda House, NCWEB)

Bachelor of Commerce, Commerce

2019 - 2022

Completed a Bachelor of Commerce through the Non-Collegiate Women's Education Board at Miranda House, covering commerce fundamentals, accounting, and business studies.