Harsh Agrawal
@harsh-agrawal
I’m a creative, data-driven social media marketer focused on full-cycle content strategy and performance growth across platforms.
What I'm looking for
I’m a creative and analytical Social Media Marketer specializing in full-cycle content—from strategy and calendar management to creation and performance analysis. I turn content insights into measurable growth, averaging a 40% follower increase across the accounts I manage.
At MutualFundWala, I managed end-to-end social media strategy: content research, building content plans and calendars, coordinating execution with agency partners, and using performance analytics and A/B testing to improve results. I also created graphics, blog banners, and visual assets using Canva, Adobe Express, and Microsoft Designer, while defining app visual identity elements like typography, color palette, and design guidelines.
I’ve led collaboration workflows with creators, including developing content briefs and pre-campaign setup for a 10M+ follower Instagram creator to keep execution structured and aligned. I also supported app promotion through paid Meta awareness campaigns across Facebook and Instagram to increase installs and visibility.
Earlier, as a Social Media Marketer Intern at Superfly Productions, I developed content strategies for Instagram, TikTok, and Facebook, handled content scheduling and reporting, and supported clients like BBC News and Coca-Cola. I also helped with off-page SEO by creating links, submitting classified ads, and participating in online discussions—strengthening my ability to connect social growth with broader discovery signals.
Experience
Work history, roles, and key accomplishments
Social Media Marketing Executive
MutualFundWala
May 2024 - Present (2 years 1 month)
Managed end-to-end social media strategy, driving an average 40% follower increase through performance analytics and A/B testing. Created cross-platform visual assets and app visual identity elements using Canva and Adobe Express, and supported an influencer collaboration with a 10M+ follower Instagram creator.
Social Media Marketer Intern
Superfly Productions
Oct 2023 - Apr 2024 (6 months)
Developed and implemented social media content strategies across Instagram, TikTok, and Facebook, managing content creation, scheduling, and reporting. Supported client projects for BBC News and Coca-Cola, helped create pitch decks, and contributed to off-page SEO via link building and online discussions.
Freelance Instagram Manager
AB Trading Company
May 2023 - Jul 2023 (2 months)
Designed Instagram posts and edited reels to support content planning and brainstorming, improving the brand’s online presence through video-led content strategy. Generated organic leads and increased conversions by aligning reel content with engagement and lead-generation goals.
Facebook Ads Campaign Manager
Rashi Goyal Makeovers
Led end-to-end Facebook ad campaigns, planning audiences and running Instagram awareness campaigns generating 1L+ impressions. Managed lead generation campaigns achieving a 16% conversion rate and delivered 17% average Instagram profile visits.
Education
Degrees, certifications, and relevant coursework
St. John’s College
Bachelor of Commerce, Commerce
2023 -
Completed a Bachelor of Commerce at St. John’s College in 2023.
IElevate Institute
Diploma in Digital Marketing, Digital Marketing
2023 -
Completed a Diploma in Digital Marketing at IElevate Institute in 2023.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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