Open to opportunities

Somya User

@somyauser1

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Senior Product Designer specializing in fintech and Web3 UX and design systems.

India

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What I'm looking for

I seek product-design roles at companies building complex fintech or Web3 products where I can lead design systems, enable engineering collaboration, and scale B2B experiences.

I am a Senior Product Designer with a B.Tech in Computer Science and over seven years designing high-complexity fintech and Web3 products. I specialize in translating technical blockchain protocols into intuitive, developer-friendly interfaces and have led product work for companies like Coinshift and Aarc.

As a founding Product Designer at Coinshift, I designed and shipped multiple major releases of a B2B SaaS treasury app, driving onboarding for 200+ enterprise organizations. I built an Atomic, component-driven design system, established WCAG 2.1 developer handoff processes, and accelerated engineering velocity across three product iterations.

I bring a data-informed approach to UX, including qualitative and quantitative research, journey mapping, and information architecture for complex governance workflows. I thrive on collaborating with engineering to create accessible, scalable design systems and high-impact B2B experiences.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Aarc

Jan 2024 - Present (2 years 5 months)

Direct product strategy for a modular blockchain stack and design developer-centric interfaces that abstract chain-abstraction logic into single-click user flows.

Product Strategy Figma Framer Blockchain UX Design Systems Interaction Design

Founding Product Designer

Coinshift

Jan 2021 - Jan 2024 (3 years)

Led design and shipped v1–v3 of a B2B SaaS treasury app, onboarding 200+ enterprise organisations and accelerating development velocity through a comprehensive atomic design system.

Design Systems Data Visualization Figma Component Libraries Motion Design

Product Designer

Parcel

Jan 2021 - Dec 2021 (11 months)

Optimized governance workflows for DAO voting mechanisms and improved clarity in proposal tracking through information architecture and persona-driven design.

UX Strategy User Research Information Architecture Qualitative Research

UI/UX Designer

CommerceUp

Jan 2019 - Jan 2020 (1 year)

Collaborated with a Dubai-based client to overhaul web and mobile interfaces, contributing to improved conversion rates through responsive UI and UX improvements.

Responsive Design UI Design Adobe Creative Suite Balsamiq User Testing