Hannah Peterson

Managed the creation of multiple digital projects for Adobe's customer-facing teams, including brand-driven interactive experiences, advertising materials, guided learning experiences, and new UX/UI for product testing. Led a cross-functional team of 8 in developing the Adobe Ultimate Success App in collaboration with the Experience League customer support team, ensuring a timely launch and alignm

Managed on-site logistics with artist representatives and 50 vendors, ensuring seamless event operations and customer satisfaction. Managed the creative execution and implementation of all on-site signage projects, reducing delays and fostering team cohesion within the creative team and associated volunteers.

Revamped all social channels with targeted content and a strategic calendar, resulting in a 20% increase in social media following and engagement. Optimized SEO performance by gathering and analyzing website metrics and streamlining the student enrollment process, resulting in a growth of the student base over 300.

Curated all promotional materials and developed a strategic social media calendar related to the “Smart Thermostat” 3-month marketing campaign. Collaborated with local partners to distribute over 200 smart thermostats to individuals and families in need across the Salt Lake Valley.

Instructed over 150 students while establishing a consistent client base, bringing in new business and cultivating personal relationships with students across an array of guitar and vocal skills. Adapted and built upon foundational guitar curriculum to create an engaging learning environment that encourages self-discipline, self-confidence, and ongoing achievement.

Focused on Communication with a Journalism emphasis, gaining skills in reporting, writing, and media production. Additionally, pursued a minor in Environmental and Sustainability Studies, exploring interdisciplinary approaches to environmental challenges.