At Futuretech, I manage the end-to-end execution, optimisation and measurement of programmatic display, video and rich media campaigns. I work across campaign trafficking, DSP media buying and ad-serving implementation to meet client objectives.
I use delivery and engagement metrics to prepare client reports and post-campaign analyses, then turn findings into optimisation recommendations. I also manage media costs and campaign efficiency, and support audience surveys, brand uplift studies and footfall measurement.
Before moving into ad operations, I worked as a Web Developer at StudioBotics, building and maintaining WordPress websites with Elementor, HTML and CSS. My software engineering studies at HyperionDev added experience with Python, SQL and Django, which complements my work across advertising operations and technology.
