At Startup Pakistan, I build AI systems for design and video production, including internal tools and agentic workflows with human approval gates. My automated design-production pipeline has produced over 1,200 branded posts across four brand variants.
I also built PageCraft Studio, which turns PDFs and typed or Urdu voice briefs into designed materials, and an AI video editing engine that takes presenter footage and a brief through to a mastered edit. My systems support brand stories, advertisements, digital presenters, generated B-roll and motion graphics.
As Head of AI & Creative Technology, I evaluate new models for production and train design and video teams to use them. Earlier at Startup Pakistan, I introduced AI image generation to the design team and established a storyboard-led workflow for AI video.
Before Startup Pakistan, I supported programme coordination and documentation at the BRACE Programme, coordinated a remote website content team at Consult 2 Manage, and managed accounts and operations at WOW Bakers / WOW Fries. I taught myself design, video and AI development, and hold an MBA in Finance.

