Haleem Abdulsalam
@haleemabdulsalam
Highly creative copywriter with 2+ years of impactful experience.
What I'm looking for
I am a highly creative and results-driven copywriter with over two years of experience crafting compelling and insightful copy across diverse digital platforms. My proven ability to translate complex information into clear, engaging content drives measurable business impact and develops narratives that resonate with target audiences.
Throughout my freelance career, I have significantly increased sales revenue and conversion rates through targeted ad copy on social media, directly impacting client business objectives. I have successfully completed over 30 graphic design projects with a 98% on-time and 99% on-budget delivery rate, showcasing my commitment to excellence and client satisfaction.
My educational background in Microbiology, combined with specialized training in copywriting and digital marketing, equips me with a unique perspective on healthcare communications. I am passionate about simplifying complex medical information and implementing effective marketing strategies that enhance brand presence and audience engagement.
Experience
Work history, roles, and key accomplishments
Copy and Marketing Specialist
Al-Ummah Natural Healthcare Services Limited
Feb 2025 - Present (5 months)
Wrote website copy for the launch of the Fertilin Supplement Product, highlighting key benefits and using copywriting frameworks, increasing conversion rates by 15%. Designed multimedia content (graphics and captions) showcasing specific health topics, generating a 55% interaction rate across social media platforms and a 40% increase in user-generated content.
Content and Graphics Designer
Hohtalks
Dec 2024 - Present (7 months)
Conducted comprehensive keyword research and analysis across relationship-focused topics, identifying and integrating 150+ high-performing search terms that aligned with target audience intent. Collaborated with leadership to develop 8+ eBook content types, 30+ visual assets, and 2+ eBook covers within six weeks under tight creative timelines.
Freelance Copywriter, Content & Design Specialist
Spectral Creativity - Personal Brand
May 2021 - Present (4 years 2 months)
Crafted impactful, results-driven copy and content across various digital platforms (social media, email, web) for diverse B2C and B2B clients, including sustainable brands and coaches. Significantly increased sales revenue and conversion rates through targeted ad copy on social media, directly impacting client business objectives.
Education
Degrees, certifications, and relevant coursework
Zpada Digital Institute
Custom Certificate, Email Copywriting
2024 -
Applied industry best practices in email copywriting and ad engagement strategies through ongoing training with Kpada Digital Academy, focusing on measurable impact. Studied and implemented 3 strategies, including the Klaviyo guide, to enhance email effectiveness. Participated in the training of Copywriting Basics and completed 2+ copywriting writing exercises, receiving constructive feedback from
Usmanu Danfodiyo University, Sokoto
Bachelor's degree, Microbiology, General
2020 - 2024
Grade: 3.66/5.00
Studied Microbiology, General at Usmanu Danfodiyo University, Sokoto. Achieved a GPA of 3.66/5.00 during the course of the program.
Availability
Location
Authorized to work in
Portfolio
spectralcreativity.comJob categories
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