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Haleem Abdulsalam

@haleemabdulsalam

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Highly creative copywriter with 2+ years of impactful experience.

Nigeria

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What I'm looking for

I am looking for a dynamic role that fosters creativity, collaboration, and growth opportunities in a supportive environment.

I am a highly creative and results-driven copywriter with over two years of experience crafting compelling and insightful copy across diverse digital platforms. My proven ability to translate complex information into clear, engaging content drives measurable business impact and develops narratives that resonate with target audiences.

Throughout my freelance career, I have significantly increased sales revenue and conversion rates through targeted ad copy on social media, directly impacting client business objectives. I have successfully completed over 30 graphic design projects with a 98% on-time and 99% on-budget delivery rate, showcasing my commitment to excellence and client satisfaction.

My educational background in Microbiology, combined with specialized training in copywriting and digital marketing, equips me with a unique perspective on healthcare communications. I am passionate about simplifying complex medical information and implementing effective marketing strategies that enhance brand presence and audience engagement.

Experience

Work history, roles, and key accomplishments

Copy and Marketing Specialist

Al-Ummah Natural Healthcare Services Limited

Feb 2025 - Present (5 months)

Wrote website copy for the launch of the Fertilin Supplement Product, highlighting key benefits and using copywriting frameworks, increasing conversion rates by 15%. Designed multimedia content (graphics and captions) showcasing specific health topics, generating a 55% interaction rate across social media platforms and a 40% increase in user-generated content.

Copywriting Multimedia Content SEO Strategy Content Marketing Strategy

Content and Graphics Designer

Hohtalks

Dec 2024 - Present (7 months)

Conducted comprehensive keyword research and analysis across relationship-focused topics, identifying and integrating 150+ high-performing search terms that aligned with target audience intent. Collaborated with leadership to develop 8+ eBook content types, 30+ visual assets, and 2+ eBook covers within six weeks under tight creative timelines.

Keyword Research Content Creation Graphic Design Time Management

Freelance Copywriter, Content & Design Specialist

Spectral Creativity - Personal Brand

May 2021 - Present (4 years 2 months)

Crafted impactful, results-driven copy and content across various digital platforms (social media, email, web) for diverse B2C and B2B clients, including sustainable brands and coaches. Significantly increased sales revenue and conversion rates through targeted ad copy on social media, directly impacting client business objectives.

Landing Page Optimization Content Marketing Graphic Design

Education

Degrees, certifications, and relevant coursework

Zpada Digital Institute

Custom Certificate, Email Copywriting

2024 -

Applied industry best practices in email copywriting and ad engagement strategies through ongoing training with Kpada Digital Academy, focusing on measurable impact. Studied and implemented 3 strategies, including the Klaviyo guide, to enhance email effectiveness. Participated in the training of Copywriting Basics and completed 2+ copywriting writing exercises, receiving constructive feedback from