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Gusta Sedefia

@gustasedefia

Business graduate at KNUST who researched social media marketing’s impact on SME sales and co-founded an education initiative.

Ghana

Message

What I'm looking for

I’m seeking opportunities in an internationally oriented organization where I can contribute to international business, strategy, sustainable economic development, and SME growth while continuing to develop as a business professional and future leader.

At Kwame Nkrumah University of Science and Technology (KNUST), I supported course delivery as a Teaching Assistant, coordinating lesson materials and facilitating tutorials for students. I also completed a BSc. in Business Administration – International Business with First Class Honours.

My undergraduate research examined how social media marketing affects SME sales performance in Ghana. In the X-Culture Global Consulting Project, I collaborated with an international team on market research, competitor analysis, and recommendations for global business expansion.

I co-founded SpringBound Initiative, an education-focused NGO supporting under-resourced schools in Ghana. As Programs Manager, I coordinated volunteers and stakeholders and helped implement two outreach programmes that provided teaching and learning materials to two schools.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder and Programs Manager

Current

SpringBound Initiative

Mar 2025 - Present (1 year 7 months)

Co-founded an education-focused NGO and led implementation of two outreach programmes. Coordinated volunteers and stakeholders to deliver community education initiatives.

Program Management Volunteer coordination Leadership Communication Skills

Teaching Assistant

Kwame Nkrumah University of Science and Technology

Nov 2025 - Oct 2026 (11 months)

Supported course delivery for over 500 students by coordinating materials and providing academic guidance. Facilitated discussions and used digital tools to track progress.

Spreadsheets Presentation Software Communication Skills Leadership Time Management

Banking Intern

Ecobank Ghana

Sep 2024 - Jan 2025 (4 months)

Reviewed and updated over 400 customer accounts, improving database accuracy. Assisted 20+ customers monthly with account documentation and handled enquiries.

Spreadsheets Presentation Software Customer Service Data Entry

Media Operations Intern

Lightroom Media

Oct 2023 - Nov 2023 (1 month)

Facilitated day-to-day operational activities and improved workflow efficiency. Coordinated client appointments and ensured on-time service delivery.

Operations Scheduling Communication Skills

Business Intern

Gustabel Business Services

Oct 2022 - Nov 2022 (1 month)

Supported daily retail and wholesale operations, serving 30+ customers per day and contributing to an 8% month-on-month increase in sales.

Customer Service Communication Skills Retail Operations

Education

Degrees, certifications, and relevant coursework

Kwame Nkrumah University of Science and Technology

Bachelor of Science, International Business

2022 - 2025

Grade: First Class Honours, CWA 73.06

Activities and societies: Relevant coursework: Business Statistics, Entrepreneurship, Critical Thinking, International Business Management, International Trade, Cross-Cultural Management.

Pursued a Bachelor of Science in Business Administration with a focus on International Business, achieving First Class Honours with a CWA of 73.06.